 Jeremy Nettle – Industry Advisor |
| One of the best-known and most experienced figures in healthcare IT, Jeremy plays an invaluable role as an industry advisor to Highland Marketing. As chairman of the Intellect Healthcare group, representing over 260 suppliers, former European Director for Oracle Corporation Healthcare, and chairman of Image Analysis, he is an invaluable source of insights into current and future trends. A former clinician, Jeremy has a deep understanding of the market from the customer’s point of view. He also recognises that suppliers can only succeed in today’s market through effective communications and marketing. |
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 Ravi Kumar – Industry Advisor |
| Successful entrepreneur and industry expert Ravi Kumar has an impressive range of experience spanning several continents. Currently the chairman of Zanec Software Technologies, he was previously CTO and Executive Director, Product Strategy at iSOFT. Ravi, who works between India and the UK, is widely respected for his progressive thinking on software development and the importance of marketing. He has a keen appreciation of the value of new, and emerging, media as essential tools which the healthcare IT sector needs to embrace in order to form relationships with customers and increase their sales. |
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 Mark Venables – Founder and CEO |
| Mark is a specialist in sales and business development. After a long and successful career in IT sales he has excellent connections in the technology and healthcare sectors. Clients value the fact that he understands business from an insider’s point of view, having built and run his own technology company. Mark is now focused on growing Highland Marketing, winning new business and developing its future strategy. |
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 Susan Venables – Founder and Client Services Director |
| Susan takes a fresh approach to marketing and public relations. She established Highland Marketing in 2002 after a long career working with well-known agencies and clients ranging from SMEs to multi-nationals. During the past 20 years she has helped many companies within the technology and healthcare IT sectors to raise brand awareness and reach new potential customers. Susan is respected by clients, getting them and their services noticed when and where it matters, and by the media where she has many long-standing contacts. |
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 Sarah Bruce – Communications and Digital Media Consultant, South East based |
| As a highly experienced multi-media journalist, well-known in the healthcare IT sector from her time on EHI (eHealth Insider), Sarah has many skills of enormous value to clients. Most immediately she knows just what will make a story that will attract positive coverage, raising clients’ profiles with potential customers. She also has the skills to write effective press releases and articles for newspapers, magazines and for publication online. In an age of electronic communication and with the rise of social media, Sarah is also an invaluable asset thanks to her ability to help clients make the best use of the latest and most appropriate means of communication – whether that’s video or web-based tools like Linkedin, Twitter or Facebook. |
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 Marce Colucci – Sales and Marketing Consultant, South East based |
| Marce is a very creative and passionate sales and marketing professional. He has a strong and inspirational leadership style with a passion for developing and nurturing lasting relationships and partnerships in new and existing customers. He is passionate about responding to customer needs, tenacious in the pursuit of goals, results focused and highly adept at both strategic and tactical execution. He has over 30 years experience in global IT businesses, having developed new markets in both the telecoms and healthcare IT industries. Having established and run his own marketing consultancy firm, he knows what it means to get the right messages to the right audience in order to make a business stand out in what can be a very crowded and competitive marketplace. |
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 Matthew Shelley – Writer and Communications Consultant |
| Matthew Shelley has enjoyed a wide-ranging career in journalism and PR. As a well-known writer on business and heritage, and having been Glasgow news editor of The Scotsman and features editor of the Bristol Evening Post, he has an intimate understanding of how the media works. As a PR consultant for high-profile clients in sectors including health and heritage he is skilled at promoting and protecting the interests of clients. Matthew supports clients by writing articles, press releases, web copy and reports, as well as providing media training. |
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 Myriam McLoughlin – Account Director, South East based |
| Myriam is an enthusiastic and focused PR and communications professional with many years of experience in the hi-tech sector. She combines a results-oriented approach with creative flair, delivering high level campaigns on time and on budget. She has worked with a range of UK and international clients, managing and running complex and demanding campaigns in many specialist areas. Well-known IT and telecoms clients have included Unisys, Ericsson, Global One and Open Text and Data General. Myriam’s skills include strategic consultancy, copywriting, media and analyst relations, event organising and market research. |
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 Liz Warren – Writer and Communications Advisor, South/Central based |
| Liz brings more than 20 years experience as a freelance technology journalist and copywriter to her work at Highland Marketing. She combines a broad view of current IT issues, having worked across a wide range of industries, with an in-depth understanding of healthcare IT gained through writing for numerous specialist healthcare publications and vendors. Clients particularly value her skills as an interviewer, which enable her to draw out the right content to create engaging customer case studies and compelling articles, white papers, web copy, blog posts and brochures. |
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 Katy Croft – Account Director, South East based |
| During more than 20 years in the IT B2B and B2C market Katy has earned an excellent reputation for developing and running effective PR and communication campaigns in the UK and Europe. Thanks to her skills and contacts, several of our healthcare IT clients are currently benefiting from good media coverage – raising their profiles with prospective customers. Katy’s experience in the hi-tech market is impressive, having worked with everything from small software start-ups to industry titans like from Microsoft, Fujitsu and Unisys. |
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 Ian Pearson – PR Consultant and Writer, South East based |
| After more than 15 years in the IT&C sector, Ian has a detailed knowledge of the marketplace and its drivers. He has extensive experience in developing creative strategies, hands-on project management, and copywriting. These skills, plus excellent contacts, mean that Ian is highly effective at delivering strategic PR and analyst campaigns in B2B and B2C markets across the UK and Europe. He has worked with clients of all kinds from SMEs to global brands and in areas from enterprise software, mobile, telecoms, security, and peripherals to audio visual, multi-media and all vertical markets. |
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 Sean Hargrave – Journalist and Freelance Writer, South East based |
| Former innovation editor for the Sunday Times, Sean has enjoyed a distinguished journalistic career specialising in health, technology, digital marketing and business. He writes extensively for national newspapers including the Guardian and Telegraph and is a regular contributor to magazines such as New Media and Marketing Week. Sean’s skills are of enormous value to Highland Marketing clients because he understands their aims and the media they need to target. He has the enviable ability to express complex technical issues using straightforward language in order to engage and interest readers from all walks of life. |
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