Liz brings more than 20 years experience as a freelance technology journalist and copywriter to her work at Highland Marketing. She combines a broad view of current IT issues, having worked across a wide range of industries, with an in-depth understanding of healthcare IT gained through writing for numerous specialist healthcare publications and vendors. Clients particularly value her skills as an interviewer, which enable her to draw out the right content to create engaging customer case studies and compelling articles, white papers, web copy, blog posts and brochures.
“In marketing communications, there’s often a tension between what companies think it’s important for customers to know and what customers are actually interested in hearing about. One of the most challenging and satisfying parts of the work I do is helping companies find ways to present their messages so that they will appeal to customers.”
A few things about Liz:
- In 2011, Liz was shortlisted for an industry award for her work on case studies for a global technology company.
- After completing her first degree in chemical engineering, she later obtained a Masters in multimedia. She continues to enjoy picking up new skills, most recently having taught herself Dutch.
- She is a keen vegetable gardener, mainly because she enjoys cooking and eating the results. Like most gardeners, she’s never happy with what the weather’s doing.
