Lyn is a journalist by background. After completing her training in local papers, she specialised in coverage of the public sector in England, the NHS, and healthcare IT. This has enabled her to follow closely the many twists and turns of recent health policy; and to report on them for specialist audiences. It has also given her an exceptional ability to advise clients on the reality of working with the NHS, and on communications that work for them. Lyn’s skills include strategic thinking, managing projects with a communications and publication element, editing, research, interviewing and writing.

A little about Lyn:
  • Lyn has an impressive educational record, with a first degree in Politics, Philosophy and Economics from Oxford University, and a Masters degree in Social Policy and Planning from the London School of Economics and Political Science.
  • Before taking up her current post, her journalism employers included the Health Service Journal and (formerly EHealth Insider). Over her career, she has also worked with think-tanks, including the King’s Fund and the Nuffield Trust, and major companies, such as Microsoft.
  • Lyn is a proud Yorkshire lass, but lives in Winchester with her partner, a political cartoonist with his own live-drawing business. Her ‘downtime’ activities include Pilates and running; she has completed a number of marathons.

HM interview: Andy Kinnear on Fed-IP and Well Connected

Andy Kinnear is a long-time advocate of moves to professionalise healthcare IT. That’s why he’s backing the Fed-IP register and the Well Connected pledge launched at this year’s eHealth Week. Andy Kinnear is well known for his work on Bristol’s Connecting Care project, which is building a local electronic patient record so that health and […]

HM interview: Stephen Lieber

Stephen Lieber has been president and chief executive of the Healthcare Information Management Systems Society (HIMSS) since 2000. In December, he announced that he would be standing down at the end of 2017. Half way through his final year, Lyn Whitfield from Highland Marketing asked him to reflect on his experience of world-wide efforts to […]

The Brexit panel discusses leaving the EU at Confed17.


The NHS Confederation held its annual conference in Liverpool last week. Lyn Whitfield gives a flavour of the event, and where it leaves the NHS as it finalises funding plans, gets ready for Brexit, and starts the third year of the Five Year Forward View. The NHS Confederation’s annual conference in Liverpool was sandwiched between […]

HM Interview: Dr Simon Irving

An interest in helping to develop his trust’s IT led Dr Simon Irving to become one of four chief clinical information officers at Bolton NHS Foundation Trust. He volunteered at the right time he tells Lyn Whitfield; since then the trust has made big strides, and is getting ready to implement an electronic patient record. […]

Dr Saif Abed from AbedGraham talks about the WannaCry attack

The WannaCry or WannaDecryptor virus was a world-wide phenomenon, but the NHS was badly hit. Dr Saif Abed, a Founding Partner of the health IT consultancy AbedGraham that has a partnership with Highland Marketing, says a forensic inquiry should be held into what went wrong. Otherwise, he tells Lyn Whitfield, the NHS will fail to […]

Beverley Bryant, NHS Digital’s director of digital transformation, outlines its current programmes at e-Health Week 2017.

Eight highlights from e-Health Week 2017

E-Health Week 2017 took place at London’s Olympia from 3-4 May. There were keynote speeches, presentations from the global digital exemplars, and a very loud flashmob out on the exhibition floor. Lyn Whitfield picks out eight highlights and take-homes.  Two very different speeches: Matthew Swindells, NHS England national director for commissioning, operations and information: Swindells […]

e-Health Week 2017

With civil servants in purdah for the general election on 8 June, e-Health Week 2017 might have been quiet. However, the keynote speakers still found plenty to say, not least about the next steps for the NHS global digital exemplar programme. Lyn Whitfield reports. With a general election called for 8 June, the UK’s civil […]

Next Steps – what it means for the NHS and its IT 

NHS England has published an update on the Five Year Forward View, outlining what it describes as “a series of practical and realistic steps for the NHS”. In this Q&A, Lyn Whitfield, Highland Marketing’s new content and strategy director, explains why the Next Steps document matters, and what it has to say about healthcare IT. […]

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