Lyn is a journalist by background. After completing her training in local papers, she specialised in coverage of the public sector in England, the NHS, and healthcare IT. This has enabled her to follow closely the many twists and turns of recent health policy; and to report on them for specialist audiences. It has also given her an exceptional ability to advise clients on the reality of working with the NHS, and on communications that work for them. Lyn’s skills include strategic thinking, managing projects with a communications and publication element, editing, research, interviewing and writing.

A little about Lyn:
  • Lyn has an impressive educational record, with a first degree in Politics, Philosophy and Economics from Oxford University, and a Masters degree in Social Policy and Planning from the London School of Economics and Political Science.
  • Before taking up her current post, her journalism employers included the Health Service Journal and digitalhealth.net (formerly EHealth Insider). Over her career, she has also worked with think-tanks, including the King’s Fund and the Nuffield Trust, and major companies, such as Microsoft.
  • Lyn is a proud Yorkshire lass, but lives in Winchester with her partner, a political cartoonist with his own live-drawing business. Her ‘downtime’ activities include Pilates and running; she has completed a number of marathons.

HM interview: Hal Wolf

Harold (Hal) Wolf III, the new head of HIMSS, was in London recently to meet health and IT policy leaders and to have lunch with the press. Lyn Whitfield spoke to him about his career, NHS reform, healthcare technology, and where he wants to take HIMSS next. Hal Wolf is a healthcare IT veteran. But […]

Getting over the WannaCry virus

The WannaCry ransomware attack hit the NHS six months ago, but it’s still the main topic of NHS cyber security conversation. Not least because the National Audit Office put out a report just before ehi LIVE 2017 that many speakers felt was neither fair nor helpful. Matthew D’Arcy and Lyn Whitfield report. Like a cold […]

EHI Live 2017, from top left: the entrance hall, Fatima Paruk from Allscripts, Highland Marketing mini-cows, Will Smart from NHS England, the EHI Awards winners, Rob Shaw from NHS Digital.

EHI Live 2017: tackling damp or papering over cracks?  

The annual two-day conference and exhibition at the NEC in Birmingham heard a lot about national IT strategy and a lot about local initiatives. What it didn’t hear was how they are going to join up. Lyn Whitfield reports. NHS chief information officer Will Smart outlined four challenges for healthcare IT in England in his […]

Interview: Chris Morris

One of the principal analysts at South, Central and West Commissioning Support Unit talks to Lyn Whitfield about the evolution of risk stratification in the NHS, and what the future holds for healthcare analytics, in the run-up to this year’s EHI Live. It’s not exactly news that the NHS is under enormous pressure. Or that […]

Three top stories from this year’s UK Health Show

The UK Health Show took place at Olympia London on 27 September. Lyn Whitfield reports on three key stories from the commissioning, technology and cyber-security events; and the very latest on sustainability and transformation partnerships, the global digital exemplar programme, and new data privacy legislation. STPs evolve in uncertain legislative climate What is the future […]

Interview: Tara Donnelly

The chief executive of the Health Innovation Network talks to Lyn Whitfield about how DigitalHealth.London and its Accelerator are helping to bring good tech ideas and the NHS together, ahead of this year’s UK Health Show, at which she is a speaker. “I have not been in a supermarket for years,” says Tara Donnelly. “As […]

Matthew Swindells from NHS England speaks at Expo17NHS

Expo 2017: Six highlights 

The annual Health and Care Expo took place in Manchester from 11-12 September. Highland Marketing picks out the six ‘must know’ take-outs from the show. NHS Digital Academy launched The Health and Social Care Expo opened with the official launch of the NHS Digital Academy, which was one of the key proposals to emerge from […]

Interview: Mark England

Bedfordshire, Luton and Dunstable is one of the most advanced sustainability and transformation partnerships in the country. Its chief of staff, Mark England, talks to Lyn Whitfield about what it hopes to achieve as one of the country’s first accountable care systems, and how the Luton and Dunstable global digital exemplar will support it, ahead […]

Global digital exemplars – redefining the healthcare IT market?

Matthew Swindells, NHS England’s director of operations and information, has given an interview in which he indicates that he wants trusts in England to buy most of their IT via the global digital exemplars. Lyn Whitfield, Highland Marketing’s director of strategy and content, looks at the evolution of the GDE programme, and what it might […]

HM Interview: Alexander Rushton

The UK Health Show takes place at Olympia London on 27 September. Highland Marketing talks to UK Health Show event director and head of healthcare at GovNet Communications, Alexander Rushton, about what’s new and what the show’s survey is likely to reveal about the state of health and social care three years into the Five […]

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