Lyn is a journalist by background. After completing her training in local papers, she specialised in coverage of the public sector in England, the NHS, and healthcare IT. This has enabled her to follow closely the many twists and turns of recent health policy; and to report on them for specialist audiences. It has also given her an exceptional ability to advise clients on the reality of working with the NHS, and on communications that work for them. Lyn’s skills include strategic thinking, managing projects with a communications and publication element, editing, research, interviewing and writing.

A little about Lyn:
  • Lyn has an impressive educational record, with a first degree in Politics, Philosophy and Economics from Oxford University, and a Masters degree in Social Policy and Planning from the London School of Economics and Political Science.
  • Before taking up her current post, her journalism employers included the Health Service Journal and (formerly EHealth Insider). Over her career, she has also worked with think-tanks, including the King’s Fund and the Nuffield Trust, and major companies, such as Microsoft.
  • Lyn is a proud Yorkshire lass, but lives in Winchester with her partner, a political cartoonist with his own live-drawing business. Her ‘downtime’ activities include Pilates and running; she has completed a number of marathons.

Interview: Tara Donnelly

The chief executive of the Health Innovation Network talks to Lyn Whitfield about how DigitalHealth.London and its Accelerator are helping to bring good tech ideas and the NHS together, ahead of this year’s UK Health Show, at which she is a speaker. “I have not been in a supermarket for years,” says Tara Donnelly. “As […]

Matthew Swindells from NHS England speaks at Expo17NHS

Expo 2017: Six highlights 

The annual Health and Care Expo took place in Manchester from 11-12 September. Highland Marketing picks out the six ‘must know’ take-outs from the show. NHS Digital Academy launched The Health and Social Care Expo opened with the official launch of the NHS Digital Academy, which was one of the key proposals to emerge from […]

Interview: Mark England

Bedfordshire, Luton and Dunstable is one of the most advanced sustainability and transformation partnerships in the country. Its chief of staff, Mark England, talks to Lyn Whitfield about what it hopes to achieve as one of the country’s first accountable care systems, and how the Luton and Dunstable global digital exemplar will support it, ahead […]

Global digital exemplars – redefining the healthcare IT market?

Matthew Swindells, NHS England’s director of operations and information, has given an interview in which he indicates that he wants trusts in England to buy most of their IT via the global digital exemplars. Lyn Whitfield, Highland Marketing’s director of strategy and content, looks at the evolution of the GDE programme, and what it might […]

HM Interview: Alexander Rushton

The UK Health Show takes place at Olympia London on 27 September. Highland Marketing talks to UK Health Show event director and head of healthcare at GovNet Communications, Alexander Rushton, about what’s new and what the show’s survey is likely to reveal about the state of health and social care three years into the Five […]

HM interview: Andy Kinnear on Fed-IP and Well Connected

Andy Kinnear is a long-time advocate of moves to professionalise healthcare IT. That’s why he’s backing the Fed-IP register and the Well Connected pledge launched at this year’s eHealth Week. Andy Kinnear is well known for his work on Bristol’s Connecting Care project, which is building a local electronic patient record so that health and […]

HM interview: Stephen Lieber

Stephen Lieber has been president and chief executive of the Healthcare Information Management Systems Society (HIMSS) since 2000. In December, he announced that he would be standing down at the end of 2017. Half way through his final year, Lyn Whitfield from Highland Marketing asked him to reflect on his experience of world-wide efforts to […]

The Brexit panel discusses leaving the EU at Confed17.


The NHS Confederation held its annual conference in Liverpool last week. Lyn Whitfield gives a flavour of the event, and where it leaves the NHS as it finalises funding plans, gets ready for Brexit, and starts the third year of the Five Year Forward View. The NHS Confederation’s annual conference in Liverpool was sandwiched between […]

HM Interview: Dr Simon Irving

An interest in helping to develop his trust’s IT led Dr Simon Irving to become one of four chief clinical information officers at Bolton NHS Foundation Trust. He volunteered at the right time he tells Lyn Whitfield; since then the trust has made big strides, and is getting ready to implement an electronic patient record. […]

Dr Saif Abed from AbedGraham talks about the WannaCry attack

The WannaCry or WannaDecryptor virus was a world-wide phenomenon, but the NHS was badly hit. Dr Saif Abed, a Founding Partner of the health IT consultancy AbedGraham that has a partnership with Highland Marketing, says a forensic inquiry should be held into what went wrong. Otherwise, he tells Lyn Whitfield, the NHS will fail to […]

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