Rob has worked in marketing and digital roles for over 15 years, in a career spanning the NHS, academia and the private sector.

With a passion for creative ideas and their practical application, Rob is committed to delivering excellence for his clients through a full understanding of their needs and aspirations.

He has worked across technical and communication roles with organisations including BT and the Department of Health, and has run his own marketing consultancy business. His healthcare experience covers web and knowledge management for a primary care trust and commissioning support unit, and includes digital consultancy for the national end of life care workstream.

In addition, his other core skills include marketing and communications, business planning, copywriting, training, social media, and market research.

“Healthcare depends on excellent intelligence and effective communication. Great ideas and sensible advice can get lost if they are not presented in the right way, and are reaching the right people.

“This is where marketing concepts and practices can help. Shaping services to meet people’s needs and aspirations is core to both healthcare and marketing professions. Bringing the two together can have a positive impact on everyone’s experience, and it is a privilege to work with colleagues and clients who deliver this in a dynamic and exciting field.”
A little bit about Rob:
  • Yorkshire born Rob combines a love of rugby, cricket and golf with an active interest in real ale and TV detective shows.
  • Currently living in Birmingham, Rob is a father, stepfather and grandfather, and spends most of the year saving up for birthdays and Christmas.
  • Other interests including reading, walking, art and travel.

Ambulance

Healthcare Roundup, 14 July 2017

The government has published its response to Dame Fiona Caldicott’s third review of information governance and security in the health service. Meanwhile, there are updates on global digital exemplar funding, and Liverpool publishes its digital health plans.

UK Health Show brings it all together for future NHS

NHS watchers will know that getting the right decisions to be made means getting the right people in the same room at the right time. This year’s UK Health Show did just that, with five conferences in one. Covering technology, cyber security, commissioning, procurement and estates, the event showcased examples of what the NHS is […]

Reasons to be cheerful: Andy Kinnear on UK digital health

Shared care record pioneer Andy Kinnear believes that UK digital health has many reasons to be cheerful at the moment – and suppliers that take the right approach to sharing information and working together are central to making the most of this opportunity. After over 25 years in the business, Andy Kinnear is one of […]

Carter Report calls on health technology to help save NHS billions

Many of us aspire to be the best we can be, and Labour peer Lord Carter of Coles has set out a series of recommendations on how the NHS can achieve similar aspirations with the support of health technology in his much-vaunted report into NHS productivity and efficiency. Operational productivity and performance in English NHS […]

2015: Highland Marketing’s review of the year

In our roundup of 2015, we look at some of the major stories hitting the health technology headlines in the year just gone. We began the year with a roundup of some of the predictions for the year ahead in our blog Predictions round-up: How will the NHS fare in 2015? The Spending Review was […]

Let your customers tell your story

Anyone involved in healthcare marketing knows that having a clinician show how they are using your product to deliver positive outcomes is great PR. This point struck home for me recently in a social media exchange involving a company called Patientrack. Nurses and NHS trust executives demonstrated at the recent Patient First event how they […]

Back to school for health technology and the future NHS

The NHS went back to school this week and the first lesson was health technology. The NHS Expo classroom heard about: Some guidance on the use of mobile phones from health secretary Jeremy Hunt Firm deadlines for the paperless NHS homework from NHS England’s Beverley Bryant, as well as a set of study plans from […]

Mental health shows way for healthcare technology

Some of the best healthcare innovations address real issues with easy-to-use, cost-effective technology that delivers proven benefits to patients and clinicians. Such innovations do exist, with simple solutions keeping people better for longer, reducing the amount of time they need to see the doctor, and ultimately improving the quality of care. Never more so than […]

NHS needs to wake up and smell the cricket

Listening to Health Secretary Jeremy Hunt proclaim a plethora of GPs available seven days a week and promising a raft of support staff made me think of the old English one-day international cricket team. Led by fish-out-of-water Alistair Cook, they took tried and tested methods of building their innings to try to post what used to […]

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