Author Archives: Susan Venables

I like to think that I am pretty broad minded with a good sense of humour and the ability to laugh at myself. But whilst watching Twenty Twelve – the mockumentary about the team organising the London Olympics – although … finish reading Good PR is not easy but bad PR is!

Forgive my self-indulgence, but after 20 years of working in the world of marketing I sometimes like to reflect and, with a small hint of cynicism, ask if what I do for a living adds value to this world. When … finish reading Integrated marketing and communications – is it just hype?

The past year has been marked by the unraveling of grand plans. It’s also seen a real buzz emerge in the UK’s healthcare IT sector. And as far as patients are concerned, 2011 might be remembered as the tipping point, … finish reading 2011: A year of unravellings and opportunities

It was with some trepidation that I arrived at Birmingham’s NEC on a damp Monday morning for the start of EHI Live 2011. I’ve been attending healthcare IT events and conferences for 15 years now, and recently they have seemed … finish reading EHI aLive and kicking

There is no getting away from the fact that what dominated the news headlines this week was the announcement of the death of Steve Jobs, chairman, co-founder and former CEO of Apple. For anyone unaware of this news, quite frankly … finish reading Steve Jobs – Brilliant, but was he a revolutionary?

In today’s media-saturated culture, effective public relations (PR) is a crucial part of any public undertaking. Image and public opinion mean everything, especially in the increasingly influential realm of social media. The individual or group who wins the media race … finish reading PR is dead and doesn’t have a place in business!

I was talking to someone the other day who was arguing with vigour that social media had no impact on him. For example he never took any notice of any of the comments on TripAdvisor. “Like what?” I asked, and … finish reading Who is affected by social media?