When it comes to the NHS, Google doesn’t have all the answers

Big consumer brands can easily dominate national headlines – even when it comes to healthcare. But is it fair for the media to overlook smaller firms; and how can they get a share of the limelight for their important innovations?  Matthew D’Arcy asks the questions. Headlines can be a frustration for smaller firms. They may […]

Seeing the bigger picture: it’s not luck but a sure footed campaign that leads to success.

Selling into the NHS; it’s not about luck, it’s about having the right approach

Mark Venables, chief executive of Highland Marketing, takes issue with commentator Roy Lilley, who argued it’s almost impossible to sell innovation to the NHS. Roy Lilley is a long-term observer of the NHS management scene and runs a very successful daily newsletter under the nhsmanagers.net banner. The newsletter has some links to the day’s healthcare […]

Communication essential to providing better healthcare services

Listening to people is one of the most important aspects of the communication process; acting on what they say is equally essential. This is why we have entered into a partnership with clinically-based health IT consultancy AbedGraham. It’s because we have listened to the market, and understand the importance of embracing clinical views with health […]

The role of media and marketing in spreading innovation in the NHS

Adoption and diffusion of healthcare technology faces many barriers, including the challenge of bringing buyers and innovators together. Raising awareness through more active media engagement can help address this challenge, writes Highland Marketing’s senior account manager Rebecca Mellor. Adoption and diffusion of new healthcare technology faces many barriers, despite the global trend for investment in […]

We need a people-powered ‘digital dynamic’ for digital health

Engaging clinicians and patients in the design and delivery of digital health is essential if we are to create a digital dynamic that enhances the use of the technology in healthcare, says Martin Bell, the former deputy managing director at EMIS Health and director of IM&T at North Bristol NHS Trust. Touring the country and […]

Can Scotland’s NHS avoid a state funeral?

Scotland cannot afford failure for its new Digital Health and Social Care strategy, heard Edinburgh’s Digital Health and Care conference. Matthew D’Arcy was there. The unpopular view was voiced. Does Scotland’s NHS need a state funeral? It was a question from the floor on an otherwise sunny day in Edinburgh at the newly-named Digital Health […]

Brexit and NHS data protection: How will GDPR affect healthcare?

The EU’s General Data Protection Regulation will require significant effort to better protect and process personal data and Brexit may not exempt the UK from compliance, writes Dariusz Kasparek Data Protection Day 2017 signalled Europe’s penultimate alert for businesses and organisations to prepare for stricter rules under the European Union’s (EU’s) General Data Protection Regulation […]

2017 – anticipations, predictions and expectations for healthcare

What does 2017 mean for healthcare? Healthcare technology leaders share their views with the Highland Marketing Healthcare Roundup. 2017: STPs must get communications right Mark Venables, CEO, Highland Marketing Health and social care communications will be more important than ever as we advance into 2017. Failure has too often struck at the heart of NHS […]

How technology can help improve the patient experience

What is patient experience? What do we mean by ‘patient experience’? Respected patient experience body The Beryl Institute defines patient experience as: “The sum of all interactions, shaped by an organisation’s culture, that influence patient perceptions across the continuum of care.” The Cleveland Clinic, the US academic medical centre, believes it is ‘about putting patients […]

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