Think like a journalist

In the first of a new series of blogs, content and communications lead Matthew D’Arcy reflects on what makes healthcare PR campaigns successful. “Think about your audience” is a pretty basic rule for any piece...

Doing Sudoku

In the last of her blogs on how marketing and PR can support sales activity, Becky Mellor explains why an effective campaign is like Sudoku: you can’t just rely on one square for the answer,...

Foot on the accelerator

In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor talks to Highland Marketing chief executive Mark Venables about the role of sales acceleration. What is it, how does...

Drip, drip, drop

In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...

Raising awareness   

If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...

Are you delivering the right messages?

Branding and messaging come right at the top of the familiar sales funnel that attracts potential customers and converts them into sales. Yet this is an area in which many healthcare IT companies struggle. Becky...

Do you know that you’re blending in?

Ever noticed how health IT suppliers say the same thing? Highland Marketing’s Becky Mellor says that suppliers need to craft more specific messages if they want to avoid blending in and shares some handy hints and tips....

Predictions for 2018

What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...

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