Category Archives: Highland Marketing Blog

Forgive my self-indulgence, but after 20 years of working in the world of marketing I sometimes like to reflect and, with a small hint of cynicism, ask if what I do for a living adds value to this world. When … finish reading Integrated marketing and communications – is it just hype?

Watching the progress and witnessing the government’s first defeat on its highly contentious plans to reform the health service, just a few hours after the Prime Minister mounted a passionate defence of the shake-up to the NHS, reminded me of … finish reading Prognosis for the Health Bill? Worryingly terminal.

Stand still for a moment, point one ear westwards, and you’ll hear the low rumble of a vast technological tsunami rolling across the Atlantic. Start reading US healthcare IT publications and the sound resolves into an excited chatter about how … finish reading Mobile health apps – gift from cyber heaven or Pandoras Box?

This week has been another big week for the NHS. Following the news that the Royal College of Nursing and the Royal College of Midwives had been added to the ever-growing list of bodies opposing the health bill, a highly … finish reading NHS transformation – communication is key!

About a year ago, our government unveiled plans to radically shake up the NHS and proposed a pro-market reform agenda. This pro-market radical reform was meant to shake up the hospital network, private health providers and family doctors. By doing … finish reading NHS reforms: where are we one year on?

This week the NHS Future Forum published its latest report spurring on headlines from the tabloids such as ‘NHS staff lacking compassion and ability to do their job’ and ‘doctors and nurses told to slim so patients listen.’ But for … finish reading A lack of information in the information report

Last week, as Big Ben chimed out midnight and the fireworks erupted around the London Eye spectacularly, my mind went back to the chimes of Big Ben welcoming the Millennium. We all waited with bated breath to see whether every … finish reading Bringing today’s technology to tomorrow’s NHS

The past year has been marked by the unraveling of grand plans. It’s also seen a real buzz emerge in the UK’s healthcare IT sector. And as far as patients are concerned, 2011 might be remembered as the tipping point, … finish reading 2011: A year of unravellings and opportunities

Last week, the Department of Health finally announced the headline findings of the Whole System Demonstrator project, a wide scale telehealth pilot that has been taking place over the past three years in England. For many, the initial findings gave … finish reading Are ‘three million lives’ really ready for telehealth?

Back in the spring I wrote one of my first blogs on something that I have always been passionate about – an IT enabled convergence between different areas of healthcare. In the blog, I detailed how service providers, the NHS … finish reading Finally, realisation that sharing information can save lives