Category Archives: Highland Marketing Blog

Over the past week I have been lucky enough to be tucked up in bed, away from the once again sinking temperatures. However, I have been unlucky enough to have contracted norovirus, a nasty bug-type virus which affects up to … finish reading Hospital acquired infection: Sanitiser and systems

It was my 47th birthday last week and the thought of being so close to the half century made me grumpy. But this Tuesday’s Richard Dimbleby Lecture, by president of the Royal Society Sir Paul Nurse, persuaded me to stop … finish reading Science, superstition and the future of health

It’s my third year attending HIMSS and each year the conference, aimed specifically at the healthcare IT and technology industry, appears more vast. This year, numbers were up again, with more than 39,000 delegates descending on the Venetian Sands Expo … finish reading Show time in Las Vegas

Forgive my self-indulgence, but after 20 years of working in the world of marketing I sometimes like to reflect and, with a small hint of cynicism, ask if what I do for a living adds value to this world. When … finish reading Integrated marketing and communications – is it just hype?

Watching the progress and witnessing the government’s first defeat on its highly contentious plans to reform the health service, just a few hours after the Prime Minister mounted a passionate defence of the shake-up to the NHS, reminded me of … finish reading Prognosis for the Health Bill? Worryingly terminal.

Stand still for a moment, point one ear westwards, and you’ll hear the low rumble of a vast technological tsunami rolling across the Atlantic. Start reading US healthcare IT publications and the sound resolves into an excited chatter about how … finish reading Mobile health apps – gift from cyber heaven or Pandoras Box?

This week has been another big week for the NHS. Following the news that the Royal College of Nursing and the Royal College of Midwives had been added to the ever-growing list of bodies opposing the health bill, a highly … finish reading NHS transformation – communication is key!

About a year ago, our government unveiled plans to radically shake up the NHS and proposed a pro-market reform agenda. This pro-market radical reform was meant to shake up the hospital network, private health providers and family doctors. By doing … finish reading NHS reforms: where are we one year on?

This week the NHS Future Forum published its latest report spurring on headlines from the tabloids such as ‘NHS staff lacking compassion and ability to do their job’ and ‘doctors and nurses told to slim so patients listen.’ But for … finish reading A lack of information in the information report

Last week, as Big Ben chimed out midnight and the fireworks erupted around the London Eye spectacularly, my mind went back to the chimes of Big Ben welcoming the Millennium. We all waited with bated breath to see whether every … finish reading Bringing today’s technology to tomorrow’s NHS