Highland Marketing: Integrated marketing for successful healthcare communications

Integrated marketing is the holistic approach to marketing communications that ensures consistency in both online and offline marketing. It is a powerful approach that can help organisations enhance their brand and reputation, create competitive advantage, and support business growth. This article has some useful advice on this important marketing technique.

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Highland Marketing: How can SMEs engage with the NHS?

Healthcare thrives on innovation. Small and medium sized businesses can be a great source of innovation. You would have thought the NHS would be keen to embrace their products and ideas. Unfortunately, it’s not that simple. The NHS may be national, but it is not a single monolithic institution, run by Whitehall; whatever the papers […]

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HTN News Picks: Highland Marketing recruits director to help clients promote healthcare IT innovations to the NHS

PR and marketing agency Highland Marketing has appointed Lyn Whitfield to the new post of strategy and content director. Whitfield is a journalist by background, who has specialised in writing about and working for the public sector and the NHS, and the IT companies who are seeking to digitise healthcare.

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Highland hires hack

Healthcare comms firm Highland Marketing has appointed the b2b journalist and professional publications writer Lyn Whitfield to the new role of strategy and content director. It follows the firm’s announcement of a client-servicing alliance with an IT firm last week.

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Does flexible working work in PR?

Susan Venables, founder and client services director at agency Highland Marketing: “Being a marketing and communications agency specialising in healthcare and technology, the experience of the staff that we recruit is absolutely key to our success. Although we have offices based in central London and Scotland, allowing a degree of flexibility in our recruitment process […]

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Communication Essential to Providing Better Healthcare Services

Listening to people is one of the most important aspects of the communication process; acting on what they say is equally essential, says Mark Venables, CEO and founder of Highland Marketing. This is why we have entered into a partnership with clinically-based health IT consultancy AbedGraham. It’s because we have listened to the market, and […]

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Highland Marketing Recruits Strategy and Content Director to Support Continued Growth and Help Clients Promote Healthcare IT Innovations

PR and marketing agency Highland Marketing has appointed Lyn Whitfield to the new post of strategy and content director. Whitfield is a journalist by background, who has specialised in writing about and working for the public sector and the NHS, and the IT companies who are seeking to digitise healthcare.

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