Highland Marketing is one of the foremost and prolific marketing communications and PR agencies in the field of healthcare and technology. Our clients include successful IT vendors, digital health companies and public and private healthcare providers. The culture of Highland Marketing reflects our relentless pursuit of excellence for our clients, the highest professional integrity and a collaborative approach to relationships. With flexible working arrangements and supportive leadership, Highland Marketing is the place to realise your potential.
Our ambitious growth plans have created the following opportunities.
We have an exciting opportunity for an experienced senior account director to lead, inspire and motivate both our clients and our account teams alike. Working closely with the existing leadership team, you will have the latitude to make your mark as a commercially sharp leader who can create and execute bold and innovative account strategies, develop new business and construct a dynamic team with the grit to excel.
As senior account director you will take the lead with clients from day one, providing insightful and creatively led expertise across PR, social media, integrated marketing and design and branding projects and campaigns, connecting customers with brands and engaging and building advocacy at every opportunity.
Drive and execute mission-critical client account strategies – demonstrating deep understanding and insight into clients’ business, markets, brand and strategic goals; exceeding expectations; developing key account strategies; supporting growth of the HM brand
Maximise revenues from existing client accounts – developing customer retention and development strategies; supporting proposal development and client presentations
Create, manage and strengthen relationships within the account teams – building momentum, setting direction, coaching for performance and development and driving execution
Engage effectively with internal stakeholders, including content and design leads, working collaboratively across the organisation
Remain up to date with developments, policies and competitor activity in the healthcare sector.
Strong interest in working both in the healthcare technology sector and a preference to join an agency with ambitious growth plans are important. Previous experience in healthcare and public-sector technology is not essential but experience of working through government frameworks to deliver internal and external communications solutions to public sector clients would be valuable. Experience of PR and dealing with the media will give you the edge as will experience of branding and messaging strategy.
You will be able to demonstrate:
Previous experience at senior account director level within an agency environment
Understanding of digital marketing specifically across social, content, PR, media and campaign led marketing projects within a B2B environment
Success in building and maintaining strong client relationships while delivering projects to the highest standard, on time and to budget
Experience of executing strategic plans
Experience of leading and developing accountable and resilient teams and individuals
Ability to work collaboratively with internal and external stakeholders
Ability to work expertly across all elements of the marketing mix
Experience in creating and implementing pro-active PR campaigns with excellent media contacts across traditional and digital channels
Experience and understanding of the social media landscape and directing projects in this space
Ability to spot business development opportunities and network effectively to grow existing client revenues and work on new business opportunities
You will have the self-awareness to enable you to influence and advocate appropriately in all your relationships and the gravitas and credibility to lead the way with high level government clients.
As a leader you will have the skills to motivate teams and individuals and get them to the top of their game.
You will be commercially sharp, resilient in the face of challenge and willing to work hands on.
We have an exciting opportunity for an experienced marketing executive, specialising in PR and digital engagement, to bring digital marketing ideas, experience and execution to Highland Marketing’s brand offering.
Working closely with Account teams and the content team, you will:
Develop and execute on-line marketing strategies for clients to improve traffic rates, lead generation and conversions
Formulate and deliver marketing plans, ideas and solutions to key clients, primarily maximising social media, identifying key channels, adapting content, utilising digital tools for best measurement and building and monitoring activity plans
Develop skills across PR campaigns including liaison with media and monitoring for coverage
Carry out research and social listening across all client markets.
Apply traditional marketing and communication strategies to on-line audiences
Write articles, blogs and stories for PR placement and other promotional collateral
Support the day to day running of the business including account management support and data processing.
You will be a graduate with at least 2 years’ experience in an agency or a consultancy and possibly in account management. Some cross-discipline experience in media relations, PR and graphic design would be an advantage.
Passion, energy and drive are a must.
You will be able to:
Assess and comprehend client needs and design and implement timely, creative and appropriate solutions
Apply traditional marketing tools in a digital world, adding value to our largely B2B clients’ business plans
Work with digital and social insights and analytics tools from Google Analytics, content management platforms to social platform insights and social listening tools (eg Radian 6, Brandwatch, Hootsuite etc.)
Apply digital and social measurement from KPI development to tracking and campaign evaluation
Deploy paid social media campaigns – strategy and execution
Apply SEO and utilise content in the digital and social space
Analyse and report on visitor data and devise new ways to market products and services.
Write skillfully and creatively across a range of communications including internal newsletters, reports and press-releases, pre-written copy and proposals
Engage confidently in new media and technologies
Build and maintain strong relationships both with your colleagues and within client accounts
Understand and contribute to effective account management
Communicate with the media and place content
Self-motivate and multi-task across several client projects.
Curious about the digital marketing industry and able to identify new trends
A self-starter who can maintain momentum while working alone for periods of time
At ease working at operational and administrative levels as required by the needs of clients and the business
Flexible in outlook and willing to work as necessary to meet client deadlines.