Nervecentre Software
As a start up company, with a revolutionary product Hospital @ Night, Nervecentre Software not only needed to raise awareness of its name but clearly establish its credibility in a large, competitive market.
To achieve this, managing director Paul Volkaerts engaged Highland Marketing to develop a communications strategy to support the company’s expansion plans. The result was a pro-active PR campaign culminating in a focussed event leading to the generation of genuine leads and future sales. Read more about Nervcentre Software and Highland Marketing.
Bull
Bull is a well-known company in Europe with an excellent reputation for the quality of its products and services. However, brand awareness in the UK public sector was relatively low. Highland Marketing was invited to help fix the problem through a PR campaign. This needed to pay particular attention to issues including the Bull’s commitment to sustainability, high-performance computing (HPC) and to advanced solutions like cloud computing and virtualisation. Read more about Bull and Highland Marketing.
Differentis
No matter how good your business, it can be a challenge to get the high-level conversations underway that are needed to show a company’s decision makers that you have the services, and the people, to deliver what they need. This is exactly what Highland Marketing has achieved for Differentis. Read more about Differentis and Highland Marketing.
IMS MAXIMS
IMS MAXIMS has transformed itself in recent years. It has new and highly advanced products and services, plus a dynamic leadership team keen to take advantage of fresh opportunities in the healthcare market. This demanded a rebranding and a proactive marketing and PR drive to promote the company, its products and its growing list of contracts in order to raise awareness and attract potential customers. Read more about IMS MAXIMS and Highland Marketing.
Sentient Health
A key task was to build an attractive, engaging and informative website geared to UK healthcare suppliers. Highland Marketing then developed an energetic media campaign based round news releases and opinion pieces focusing on key issues faced by the NHS. These have significantly raised the company’s profile and created new levels of awareness. We are also using events and seminars to take Sentient Health’s message about how to save money through supply chain efficiency directly to NHS leaders. Read more about IMS MAXIMS and Highland Marketing.
