What IMS MAXIMS says about Highland Marketing
What impressed me about Highland Marketing is the way its team really got to know and understand our company. The result is a new brand image which genuinely reflects the business, its aims and values. This has been matched with a media and marketing campaign which has done a tremendous amount to inform people about our products and services, and about the pride we take in developing excellent relationships with our customers. Highland Marketing has certainly helped take our market awareness to a new level.”Shane Tickell, CEO IMS MAXIMS
The challenge
IMS MAXIMS has transformed itself in recent years. It has new and highly advanced products and services, plus a dynamic leadership team keen to take advantage of fresh opportunities in the healthcare market. This demanded a rebranding and a proactive marketing and PR drive to promote the company, its products and its growing list of contracts in order to raise awareness and attract potential customers.
The outcome
The rebranding is successfully repositioning IMS MAXIMS as ‘the future of electronic patient information’. It has also brought out one of its greatest strengths – that customers find IMS MAXIMS good to work with. The media campaign has brought excellent results, highlighting the growing list of customers and the wide range of benefits available from its products. Highland Marketing has ensured that IMS MAXIMS is well-represented at industry shows and events, has introduced a new look to its printed materials, provided an updated logo and is currently creating a new company website.
About IMS MAXIMS
IMS MAXIMS was founded in 1986 and is a recognised innovator in its field. It provides everything from solutions for specialised areas, such as pathology and radiology order communications, to complete electronic patient record (EPR) systems, which manage every aspect of patient activity for entire hospitals and trusts. For more information visit www.imsmaxims.com.
