What Sentient Health says about Highland Marketing
Thanks to our relationship with Highland Marketing we are rapidly raising our profile in the UK healthcare sector. Just as importantly, they are enabling us to get the message across to NHS leaders that clinical supply chain efficiency is a quick, effective route to saving money and raising efficiency.”Joel Haspel, CEO Sentient Health
The challenge
Well-known overseas, Sentient Health was ambitious to expand in the UK. It needed to firmly establish its brand and raise awareness of what its products and services could achieve for UK healthcare providers – generating sales opportunities. The company also wanted to use its position as an international industry authority and thought leader, with long experience working with varied healthcare systems from Japan to the USA, to promote informed debate about the importance of clinical supply chain efficiency.
The outcome
A key task was to build an attractive, engaging and informative website geared to UK healthcare suppliers. Highland Marketing then developed an energetic media campaign based round news releases and opinion pieces focusing on key issues faced by the NHS. These have significantly raised the company’s profile and created new levels of awareness. We are also using events and seminars to take Sentient Health’s message about how to save money through supply chain efficiency directly to NHS leaders.
About Sentient Health
Established in 1999, Sentient Health provides advisory services including the Evidence Based Savings assessment (EBSa) and is the maker of MedTrac® software which tracks product consumption by patient, procedure and doctor. For more information visit www.sentienthealth.co.uk.
