Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.
Steve Carvell, head of public sector / CommonTime
Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.
John Morley, CEO / Formic Ltd
Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.
Donald Kennedy, managing director / Patientrack
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