Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, Marketing director, InterSystems
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Blog, analysis and interviews

Guest interview: Tom Russell

Tom Russell is the new programme manager for health and social care at techUK. Lyn Whitfield talked to him about his role, the challenges and opportunities of the health tech market, and how techUK will...

No trust is an island: digital maturity for health and care economies

At its January 2020 meeting, Highland Marketing’s advisory board talked to Professor Graham Evans about how North Tees and Hartlepool NHS Foundation Trust has reached HIMSS 5 – and how he hopes to progress digital...

No trust is an island: background briefing

At its January 2020 meeting, Highland Marketing’s advisory board heard from Professor Graham Evans, chief information and technology officer for North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for North East and...

The NHS ‘to do’ list: 2020-21 edition flags changes to IT priorities and spending

NHS England has published the health service’s annual ‘to do’ list: the operational planning and contracting guidance 2020-21. A shift in health tech priorities and spending mechanisms seems to be on the way; and that’s...

Roaring into the 2020s

Mark Venables, chief executive of Highland Marketing, looks back at some of the key trends in the UK health tech market in 2019, at how they affected demand for the consultancy, content, PR and marketing...

That was the year that was: 2019

As the year opened, Theresa May was prime minister, Matt Hancock was health and social care secretary, NHS England and NHS Improvement were separate organisations. As the year closed, Brexit had forced a change of...
Highland Marketing PR Wire

NHS trusts enhance imaging access as SWASH moves to a single Sectra PACS

Highland Marketing Sectra release - 19 February 2020
Salisbury, Isle of Wight and South Hampshire hospitals consortium renews its picture archiving and communication system (PACS) contact with Sectra for eight years.

NHS trust saves its nurses nearly 20,000 hours a year through ePMA

Highland Marketing InterSystems release - 13 February 2020
Nurses at North Tees and Hartlepool NHS Foundation Trust save thousands of hours on drug rounds, and benefit from safer ways of working, following the go-live of the TrakCare electronic prescribing and medicines administration system

Thousands of GP practices to avoid hazardous prescribing with help from new PINCER tech partnership

Highland Marketing First Databank Europe release - 11 February 2020
University of Nottingham team and FDB partner to flag crucial national safety indicators to thousands of primary care professionals through OptimiseRx prescribing software. More than 4,000 GP practices in England are being better empowered to avoid hazardous prescribing, following a key enhancement to a prescribing decision support technology used widely across the country.

InterSystems releases Novel Coronavirus screening functionality for TrakCare®

Highland Marketing InterSystems release - 10 February 2020
Unified healthcare information system provider is quick to respond to help clinicians screen and support patients with 2019-nCov

One Dorset Pathology latest network to adopt a single LIMS from CliniSys

Highland Marketing CliniSys release - 28 January 2020
WinPath Enterprise will replace ageing IT at three trusts, support the development of a pathology hub and spoke service, improve the availability of test results for clinicians and patients, and lay the foundations for a wider pathology network