Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Oxehealth
Shaping Cloud
Balquhidder Community Broadband
Welch Allyn
X-on
Clanwilliam Group
Abed Graham
NHS
Hearst Health
XMA
Walpole Media
SUN Microsystems
SciQuest
Perot Systems
Informa
Formic
First Databank Europe
EHI Live
CSAM (UK)
Docobo
EHI Awards
CSA Waverley
UK Health Show
Imprivata
Connexica
CommonTime
IMMJ Systems
6PM Solutions
FutureNova
NextGate
NHS SBS
Communicare 247
Appadoodle
ThinkVitals
HealthLogistics
Anoto
Infor
CGI
Sunquest
Sentient Health
Savience
ResearchNurses.co
Microsoft
JAC
iSoft
IBM
HP
Differentis
Dell Services
Computer Associates
Clinical Solutions
Check Point
Bull
BT
BMJ Informatica
Bridgehead Software
System C
Zhai Clinic
Wolfram Syndrome UK
ThinkShield
Teletracking
Sectra
Oracle
Niche Health
Nervecentre
Microtech
Mawell
Jayex
InterSystems
Image Analysis
Health Fabric
HCI Group
Enovacom
Deontics
Clinithink
CLB
Caradigm
Cambio
Blackthorn
Apira
NantHealth
Elsevier
MedeAnalytics
TotalMobile
TianiSpirit
Stalis
Royal Liverpool
Patientrack
Orion Health
One Health Alliance
Northgate
IMS MAXIMS
HIMSS
HFMA
HCS
Harris Healthcare
Future Labs
FairWarning
CSC
Cayder
AxSys
Ardentia
Allscripts
Illingworth

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, marketing director / InterSystems

How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.

Professor Julia Riley, Clinical Lead Coordinate My Care / Royal Marsden & Royal Brompton Palliative Care Service

Highland Marketing provides a rich source of content relevant for readers across our range of healthcare publications. Members of the team show a strong understanding of healthcare trends, of our readers and our editorial priorities. I regularly draw on the high quality material and insights from NHS organisations and technology providers sent to us from Highland, which we can quickly and easily consume for our readers. Modern day publishing requires the ability to create high quality stories quickly – content from Highland’s clients is invariably useful in this mission.

John Whelan, group editor / Hospital Matters, Hospital Times and Commissioning Journal

Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

Of all the agencies that send me material, Highland Marketing is by far the best for providing relevant, engaging and high quality content. I can rely on Highland to provide the latest news in healthcare from a wide range of organisations, and to offer authoritative opinion pieces of interest to our readership. Story ready material that translates complex issues into understandable and accessible copy, makes my life so much easier in relaying important healthcare stories to our readers. An email from the Highland team will always be opened by my editorial team, and I would highly recommend them to anyone who wants to get their story out.

Matthew Driver, managing editor / The Journal of mHealth

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!

Jo Makosinski, editor / Building Better Healthcare

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, managing director / Sectra

Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.

Steve Carvell, head of public sector / CommonTime

Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.

John Morley, CEO / Formic Ltd

Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.

Donald Kennedy, managing director / Patientrack

As a busy NHS trust Highland Marking’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!

Kim Hughes, head of media, PR and communications / St Helens and Knowsley Teaching Hospitals NHS Trust

Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.

Amy Blackburn, communications manager / Bolton NHS Foundation Trust

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.

Sarah Bruce, Director, Media, Marketing and Communications / HIMSS Europe


A wee behind the scenes shot with our client @CoordMyCare and Deborah James @bowelbabe today. Filming for the launc… https://t.co/DJM1pegGl8
Anybody seen a #socialcare green paper? There is growing concern that another publication deadline has been missed… https://t.co/vqfUgjYUyP
"Hospitals need their core systems to be open platforms for AI." Jane Rendall @MD_Sectra talks about why NHS diagno… https://t.co/2jyTNklaBu
Perhaps @MattHancock should add #CDs to his list of 'outdated' #HealthTech the #NHS can not only live without but f… https://t.co/ACB8kNHZ67
Partnership in the e-prescribing space. @alcidion is to resell Better by Marand @bettercareIT's #EPMA @Open_eP. Mor… https://t.co/mWWf9nrtHP
What is the new #NHSApp FOR? @BHeatherJourno @HSJnews looks at whether it is a competitor for #GP online services,… https://t.co/mGTWIL0Sog
Patients across England will now have access to their #imaging using our client's @SectraNews IEP with Anyone. Read… https://t.co/32lg8otvtU
Welcome back everyone! We hope you are feeling recharged after the break and ready for the week. If you have not ha… https://t.co/huAKBAy6HH
"There is a link between sailing and business. To succeed in both, you need to work as a team and to make sure that… https://t.co/y42vt8rf6S
Catching up over the #bankholiday weekend? Missed the big #NHS reorganisation and #legislation changes that are und… https://t.co/omyT6z94pa
Enjoy your long weekend with #Easter eggs and the #HCRU newsletter, bringing you the latest updates on the #NHS and… https://t.co/vNLSLyJRwS
#HappyEasterWeekend We would like to wish all our clients and contacts a very happy break. We look forward to wor… https://t.co/OpGQj01BK1

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Blog, analysis and interviews

Rewiring the open agenda

Open thinking ran through the first Digital Health Rewired at Olympia London. Lyn Whitfield reflects on how policy, standards and deployment have changed since the idea was last in fashion a decade ago. The idea...

Some of our Great Wall is missing

The NHS is moving into another period of reform and reorganisation: but hardly anybody has noticed. Lyn Whitfield reports on NHS England’s proposals for legislative change and its effective merger with NHS Improvement. The last...

#Purgethepager, policy and PR

Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact.  When Matt Hancock announced a ban...

To NHS IT, and beyond?

Health and social care secretary Matt Hancock is setting up an NHSX unit. It’s hardly the first attempt to set up a central body to sort out IT policy and approach. So will it fly,...

Has NHS IT moved from Star Wars to Star Trek?

Matthew D’Arcy reports from the opening morning of Scotland’s Digital Health and Care 2019 conference. Richard Corbridge is a chief information officer best known for healthcare roles in Ireland and England. But his keynote remarks...

The Topol Review – bringing humanity to the machine-patient interface

The long-awaited Topol Review of how technology will impact on the NHS workforce has been published. It ranges over topics as diverse as the ethics of data analysis and the nature of intelligence. Which may...
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