Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

As an organisation, we have been working very closely with the Highland Marketing team for a number of years, the Highland Marketing team have provided us with expert advice, guidance and support as we travel along our ambitious ‘digital journey’. The Highland Marketing team are the epitome of professionalism and have a collaborative style that delivers maximum value to their customers.

Professor Graham Evans, Chief information and technology officer at North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for the North East and North Cumbria Integrated Care System, InterSystems

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO, IMS MAXIMS
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More concern over what is happening to #NHS #data covered by @ElReg. Google, Amazon and other big companies have al…
Congratulations to @JamesTnorman, @DavidHancock6 and everybody else elected to the @techUK #health and social care…
We were proud to step up this year as the content, #marketing and #PR partner for the @TheSiliconCup - and we're pl…
Anyone remember Tim Kelsey @tkelsey1 from his days as #digital champion @NHSEngland? Well, he has quit his job lead…
Chris Hopson from @NHSProviders asked parties not to "politicise" the #NHS at the start of the #GeneralElection19 c…
More concerns about #NHS data being offshored and sold to US companies post Brexit. @Guardian round up of deals alr…
#NHS news in our weekly #HCRU newsletter includes: #DonaldTrump's visit revives #NHS privatisation fears; think-tan…
It's Sunday, so kick-back and catch up on the latest #HealthTech news in our #HCRU newsletter. Including:…
Get that #FridayFeeling with our newsletter, the Healthcare Roundup #HCRU, which brings you all the latest #NHS and…
2019 closes with a big #NHS #EPR contract award: and #Manchester has chosen #Epic, @digitalhealth2

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Blog, analysis and interviews

Manifesto destiny

What are the three main parties really saying about the NHS and funding; and do they have anything to say about IT? As the general election campaign continues, Lyn Whitfield asks what health tech should...

Right on the tiles: Bradford’s command centre

Bradford Teaching Hospital NHS Foundation Trust’s space age command centre, which delivers action-oriented data to hospital and patient management teams, was officially opened this week. The work won the admiration of Highland Marketing’s advisory board...

My Medical Record: how do we spread #HealthTechToShoutAbout?

At its October meeting, Highland Marketing’s advisory board heard from Kevin Hamer, My Medical Record programme manager at University Hospital Southampton NHS Foundation Trust, about its ground-breaking personal health record. The board, which gave MyMR...

HM interview: Rizwan Malik

The name Rizwan Malik is becoming increasingly well known in NHS diagnostics. He tells Matthew D’Arcy that more radiologists need to be engaged in technology and why the wrong communications can cause damage in the...

When marketers go to sea

Highland Marketing took to the Solent for the 2019 Silicon Cup regatta: the #1 networking event on the water for IT professionals, which raises money for three great charities. From initial fear and apprehension, to...

Health chat with Roy Lilley and Matthew Gould

The veteran health commentator and the chief executive of NHSX did not agree on much when they met at the King’s Fund, including the direction of health tech policy and whether anything is, in fact,...
Highland Marketing PR Wire

Wide variance in safety indicator drug monitoring by GP practices revealed in new data

Highland Marketing First Databank Europe release - 4 November 2019
Calls for GP practices to standardise routine drug therapeutic monitoring after disparity revealed in analysis of practice data from FDB’s OptimiseRx

Responding to the news that NHSX had published its listening to digital health innovators report

Highland Marketing Allscripts release - 24 October 2019
Richard Strong, vice president and managing director, EMEA, Allscripts, said: “We very much welcome the collegiate approach taken by NHSX to ensure that they seek industry views to drive forward NHS digital ambitions.

Bringing Precision Driven Health to the UK

Highland Marketing Orion Health release - 24 October 2019
Kevin Ross is the chief executive of Precision Driven Health, a research partnership that is applying machine learning models to health data in order to improve outcomes and personalise medicine.

KLAS Research Ranks InterSystems Among Top Interoperability Vendors of 2019

Highland Marketing InterSystems release - 23 October 2019
InterSystems rates highest in four key areas including advanced use cases, consistency of experience, ease of maintenance, and point-of-care
Coverage: eHealthNews

Responding to the news that NHSX had published its listening to digital health innovators report

Highland Marketing InterSystems release - 21 October 2019
David Hancock, healthcare Executive Advisor, InterSystems said: “I am not surprised by standards being rated the most important priority because to address the challenges of new NHS structures, new models of care, patient inclusion, improving patient safety, etc, we need interoperability standards.  

NHS health tech team of the year named

Highland Marketing InterSystems release - 15 October 2019
North Tees and Hartlepool NHS Foundation Trust recognised by judges at the HTN Health Tech Awards as an NHS leader in digital teamwork and for its work in electronic prescribing.