Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, Marketing director, InterSystems

As an organisation, we have been working very closely with the Highland Marketing team for a number of years, the Highland Marketing team have provided us with expert advice, guidance and support as we travel along our ambitious ‘digital journey’. The Highland Marketing team are the epitome of professionalism and have a collaborative style that delivers maximum value to their customers.

Professor Graham Evans, Chief information and technology officer at North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for the North East and North Cumbria Integrated Care System, InterSystems

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO, IMS MAXIMS
Sign up for our newsletter

Our team has many years of experience in launching and promoting #NHS services in the #healthcare #industry. This y…
.@FDB_UK analysis reveals wide variance in safety indicator drug monitoring, read the full story @HealthITNews
Read all about the #MyMR personal health record @UHSFT - and why our judges thought it was #HealthTechToShoutAbout
Enjoy your #Sunday with the #HCRU newsletter bringing you up to date with the latest news from the #NHS and…
#NHS is high on the political agenda this week; @NHSEngland and @NHS_HealthEdEng launch #elearning tool…
In this week's #HCRU newsletter: #NHS has been high on the #political agenda; second tranche of #eprescribing
Today we are in #Wigan to see @allscriptsuk and @WWLNHS open the Allscripts@WWL #digital experience centre, where s…
We're not quite at the end of another busy week, but our #HCRU newsletter is ready and waiting to get you up to spe…
It’s been a very educational day at the #InfluencerSummit19, thank you to @allscriptsuk for inviting our team along…
Simon Brewer from South West #London #Pathology is on a mission at #CliniSys national conference to persuade users…

Follow us on Twitter
Blog, analysis and interviews

HM interview: Rizwan Malik

The name Rizwan Malik is becoming increasingly well known in NHS diagnostics. He tells Matthew D’Arcy that more radiologists need to be engaged in technology and why the wrong communications can cause damage in the...

When marketers go to sea

Highland Marketing took to the Solent for the 2019 Silicon Cup regatta: the #1 networking event on the water for IT professionals, which raises money for three great charities. From initial fear and apprehension, to...

Health chat with Roy Lilley and Matthew Gould

The veteran health commentator and the chief executive of NHSX did not agree on much when they met at the King’s Fund, including the direction of health tech policy and whether anything is, in fact,...

Health Tech Awards 2019: #HealthTechToShoutAbout winners

One hundred entries, four expert judges, a shortlist of six, and finally a winner. Lyn Whitfield explains how Highland Marketing judged the #HealthTechToShoutAbout category of this year’s Health Tech Awards, who made the top spots,...

End to End strategy and marketing support

Six months ago, Highland Marketing formed an alliance with Experiential HealthTech. Chief executive Mark Venables and consultant Andrena Logue sat down to discuss how the alliance has developed and how it is supporting health tech...

Taking the temperature of Expo19NHS

A session on climate change energised delegates to the annual Health and Care Innovation Expo, where the global digital exemplars had a moment in the sun, but NHSX was hazy about its plans and fog...
Highland Marketing PR Wire

Responding to the news that NHSX had published its listening to digital health innovators report

Highland Marketing Allscripts release - 24 October 2019
Richard Strong, vice president and managing director, EMEA, Allscripts, said: “We very much welcome the collegiate approach taken by NHSX to ensure that they seek industry views to drive forward NHS digital ambitions.

Bringing Precision Driven Health to the UK

Highland Marketing Orion Health release - 24 October 2019
Kevin Ross is the chief executive of Precision Driven Health, a research partnership that is applying machine learning models to health data in order to improve outcomes and personalise medicine.

KLAS Research Ranks InterSystems Among Top Interoperability Vendors of 2019

Highland Marketing InterSystems release - 23 October 2019
InterSystems rates highest in four key areas including advanced use cases, consistency of experience, ease of maintenance, and point-of-care
Coverage: eHealthNews

Responding to the news that NHSX had published its listening to digital health innovators report

Highland Marketing InterSystems release - 21 October 2019
David Hancock, healthcare Executive Advisor, InterSystems said: “I am not surprised by standards being rated the most important priority because to address the challenges of new NHS structures, new models of care, patient inclusion, improving patient safety, etc, we need interoperability standards.  

NHS health tech team of the year named

Highland Marketing InterSystems release - 15 October 2019
North Tees and Hartlepool NHS Foundation Trust recognised by judges at the HTN Health Tech Awards as an NHS leader in digital teamwork and for its work in electronic prescribing.

SilverCloud Health marks World Mental Health Day with major milestone of more than 300,000 service users treated through their digital mental health platform

Highland Marketing SilverCloud Health release - 10 October 2019
More than 300,000 people suffering with mental health disorders such as anxiety and depression have now been treated through innovative digital therapy programmes developed as a result of a partnership between Berkshire Healthcare NHS Foundation Trust and SilverCloud Health, the world’s leading digital mental health company.