Health tech comms: fit for 2022 The UK and its health and care services are heading into period of uncertainty, as the omicron variant of Covid-19 takes hold. But health tech suppliers can look forward to a ‘more normal’ 2022, and they should be thinking now about how their marketing and PR communications can make them ready for whatever’s coming, say Highland Marketing founders Mark and Susan Venables. Highland Marketing Blog Cop26 shows it's time for health tech to act on climate change The NHS has already made a commitment to become the first net zero health and care system in the world. It's time for digital health vendors to think about their role – and to be ready to talk about how they are tackling global heating, says Susan Venables, co-founder and client services director at Highland Marketing. Highland Marketing Blog Highland Marketing clients Dignio and SilverCloud Health participated in a BBC News feature on the impact of the coronavirus pandemic, discussing current NHS England waiting list times, and the issues and possible solutions around an increased strain on lives, relationships and mental wellbeing. Both features can be seen by clicking the thumbnails on the left. Dignio and SilverCloud Health add insight to BBC News feature Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Health tech needs to find a collective voice on climate change To coincide with COP26 in Glasgow, the Highland Marketing advisory board discussed the NHS’ strategy for net zero and how this will impact on health tech. Members agreed with presenter David Newell from Gemserv that the industry urgently needs to find and speak with one voice on how digital can contribute to the big picture on carbon reduction and on the procurement regulations that will force companies to act. Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter

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Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

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Featured clients

Highland Marketing has helped Alcidion achieve extensive media coverage around the impact in NHS hospitals of our Patientrack early warning technology, over many years. As we have grown and extended our smart health tech offer, the agency has played a key role in helping us to launch Miya Precision as a new technology for the NHS, rapidly expanding our reach in transforming healthcare to reduce the burden for clinicians. The team at Highland gave the right advice and executed a powerful campaign that delivered the impressive results we needed. Highland Marketing is a partner we would highly recommend.

Lynette Ousby, UK Managing Director, Alcidion

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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Blog, analysis and interviews

Interview: Anne Cooper

Digital nurse leader Anne Cooper is joining the Highland Marketing advisory board; a group of NHS IT and industry experts that provides a sounding board for discussion of healthcare IT. She talks to Lyn Whitfield...

Health tech comms for tough, competitive times

The NHS is emerging from the Covid-19 pandemic with limited resources to meet the huge pressure it is under. That’s focusing attention on national targets and upping the stakes for health tech companies with digital...

Trusts to HIMSS5 by December 2023: will they make it this time?

Health and social care secretary Sajid Javid has announced a new target to complete the digitisation of the acute sector. The Highland Marketing advisory board discussed the approach being developed by NHS England’s transformation directorate,...

Seven hundred and 30 days later: #Rewired22

Digital Health Rewired was one of the last health and tech shows to go ahead before the UK locked down in the face of the Covid-19 pandemic. Two years later, #Rewired22 was back at the...

Guest interview: Matthew Swindells

The new chair of four trusts in North West London has had a long career in the NHS and a significant influence on the development of its IT. He talks to Lyn Whitfield about progress...

More boards than a builder’s merchant: what the integration white paper means for integrated care systems and tech suppliers

As the Health and Care Bill continues its passage through Parliament, the government has published an integration white paper that does little to clarify how its flagship integrated care system reforms will work. Fortunately, there’s...
Highland Marketing PR Wire

Northern Care Alliance sets up 500 bed virtual ward

Highland Marketing Dignio release - 23 May 2022
The Northern Care Alliance is setting up one of the UK’s biggest virtual wards. Its appointed medical technology specialist, Dignio, will provide the technology to monitor more than 500 patients in their own homes.

London Cardiac Remote Monitoring Programme to support cardiac surgery waiting list pathway with Ortus-iHealth

Highland Marketing Ortus-iHealth release - 18 May 2022
One of the first, big implementations of remote monitoring technology in the UK will reduce risk and improve care for up to 8,000 patients waiting for heart surgery using the Ortus platform

Kent NHS trusts to modernise patient diagnostics across the region with Sectra

Highland Marketing Alcidion release - 12 May 2022
A new agreement with imaging technology partner Sectra will help a consortium of trusts deliver faster diagnoses, improve capacity and deliver community diagnostics. Benefits from common imaging systems across large parts of South East England are also expected.

Has the cloud industry solved a big problem for digital pathology?

Highland Marketing Sectra release - 10 May 2022
Pathology produces immense amounts of imaging data compared to other disciplines. Could a different approach to cloud storage prevent a potential cost crisis? Sectra’s Chris Scarisbrick explores a sustainable strategy some healthcare providers are now taking.

Dartford and Gravesham NHS Trust contracts for anaesthesia and emergency EPR modules

Highland Marketing Alcidion release - 28 April 2022
The trust is advancing its digital transformation programme becoming the first NHS site to select Alcidion’s new Miya Emergency module, also procuring Provation® iPro.

Berkshire and Surrey Pathology Services underpins expansion with WinPath Enterprise

Highland Marketing CliniSys release - 20 April 2022
Pathology network takes in Surrey and Sussex Healthcare NHS Trust, creating one of the largest, consolidated lab services in the country