Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
6PM Solutions
Abed Graham
Balquhidder Community Broadband
BMJ Informatica
Bolton NHS Foundation Trust
Bridgehead Software
Change Healthcare
Check Point
Clanwilliam Group
Clinical Solutions
Communicare 247
Computer Associates
Coordinate My Care
CSA Waverley
Dell EMC
Dell Services
EHI Awards
EHI Live
First Databank Europe
Future Labs
Harris Healthcare
HCI Group
Health Fabric
Hearst Health
Image Analysis
IMMJ Systems
Mark Allen Group
Niche Health
One Health Alliance
Orion Health
Outcomes Based Healthcare
Perot Systems
Populo Consulting
Royal Liverpool
Sentient Health
Shaping Cloud
Silicon Cup
SilverCloud Health
Sirona Health
St Helens and Knowsley Teaching Hospitals NHS Trust
SUN Microsystems
System C
UK Health Show
Walpole Media
Welch Allyn
Wolfram Syndrome UK
Zhai Clinic

Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.

Amy Blackburn, communications manager / Bolton NHS Foundation Trust

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier

Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.

Donald Kennedy, managing director /

Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.

Dr Harald Deutsch, Vice president / CSC

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, managing director / Sectra

Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!

Jo Makosinski, editor /

Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.

John Morley, CEO / Formic

Highland Marketing provides a rich source of content relevant for readers across our range of healthcare publications. Members of the team show a strong understanding of healthcare trends, of our readers and our editorial priorities. I regularly draw on the high quality material and insights from NHS organisations and technology providers sent to us from Highland, which we can quickly and easily consume for our readers. Modern day publishing requires the ability to create high quality stories quickly – content from Highland’s clients is invariably useful in this mission.

John Whelan, group editor /

As a busy NHS trust Highland Marking’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!

Kim Hughes, head of media, PR and communications / St Helens and Knowsley Teaching Hospitals NHS Trust

Of all the agencies that send me material, Highland Marketing is by far the best for providing relevant, engaging and high quality content. I can rely on Highland to provide the latest news in healthcare from a wide range of organisations, and to offer authoritative opinion pieces of interest to our readership. Story ready material that translates complex issues into understandable and accessible copy, makes my life so much easier in relaying important healthcare stories to our readers. An email from the Highland team will always be opened by my editorial team, and I would highly recommend them to anyone who wants to get their story out.

Matthew Driver, managing editor /

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, marketing director / InterSystems

How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.

Professor Julia Riley, Clinical Lead Coordinate My Care / Coordinate My Care

Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.

Sarah Bruce, Director, Media, Marketing and Communications / HIMSS

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.

Steve Carvell, head of public sector / CommonTime

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

#HealthTech news in this week's #HCRU newsletter: @TheRegister finds #NHS #IT experts unhappy with "soundbite" poli…
#NHS news in this week's #HCRU newsletter: @HealthFdn makes "moral case" for #NHS as local anchor institution;…
Have a sneak peak at the #HCRU newsletter, which will be hitting inboxes this afternoon with all the latest #NHS an…
The government is to scrap routine #NHS #HealthChecks for the over 40s and introduce a more '#data driven' approach…
All the essentials for a team night out at the #T20Blast @KiaOvalEvents
.@RoyalPapworth has achieved a first-of-type in the UK with integration between its @DXC_UKI #Lorenzo electronic pa…
. @ShaneTickell from @IMSMAXIMS issues an interesting challenge to the government: why spend more on #NHS buildings…
.@Patientrack has now become part of @alcidion, more information @ehealthnews
More coverage for the news that 47 #NHS #GP practices will be able to order important #patient tests electronically…
. @RDEhospitals has chosen #CliniSys #ICE so 47 local GPs can order tests electronically for the first time.…
. @digitalhealth2 is reporting a "massive" patient administration system merger, using @System_C, for @NWAngliaFT.…
Enjoy your #Sunday with our #HCRU newsletter, which includes all the latest press and updates on what has happened…

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Blog, analysis and interviews

Hancock, redux

The health and social care secretary was widely expected to leave for a new job in Boris Johnson’s first cabinet reshuffle. But he’s back. Lyn Whitfield considers his first year in office, his possible new...

Power politics… and Confed 19

The NHS Confederation’s annual conference took place in Manchester from 19 to 20 June, but there was a sense that its normally attention-grabbing agenda had been curtailed by the Conservative Party leadership campaign taking place...

Guest interview: Colin Brown

The chief clinical information officer at University Hospitals of Morecambe Bay NHS Foundation Trust describes himself as a ‘digital socialist’. He tells Lyn Whitfield about the trust’s pioneering deployment of the Lorenzo electronic patient record,...

IT’s time to go sailing

Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...

Interview with Baroness Blackwood of North Oxford

Nicola Blackwood is the minister responsible for life sciences, NHS innovation, and technology. She talked to Susan Venables and Lyn Whitfield about the government’s developing IT strategy, and her conviction that IT will not just...

Awards entries: why enter?

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...
Highland Marketing PR Wire

Scarisbrick: NHS needs the right leaders for AI to work

Sectra release - 8 August 2019
Commenting on new pledges around artificial intelligence in the NHS today, Chris Scarisbrick at NHS diagnostic technology provider Sectra, said:

NHS patient safety technology provider Patientrack becomes Alcidion

Alcidion release - 7 August 2019
Patientrack, which provides vital signs and electronic observations technology to hospitals across the UK, is now known as Alcidion, as its offer expands.

IMS MAXIMS secures place on lot one of the Health Systems Support Framework

IMS MAXIMS release - 6 August 2019
NHS organisations can now access the company’s modern, integrated electronic patient record via the framework contract let by NHS England to support its transformation and integration agendas 

David Hancock elected vendor co-chair at INTEROPen

InterSystems release - 1 August 2019
The healthcare executive advisor at founder-member InterSystems wants the standards organisation to persist with collaboration and focus on adoption

CliniSys software to play major role in supporting new cervical screening service

CliniSys release - 30 July 2019
Leading lab tech provider announces that its software will support all of the eight hubs chosen to deliver the primary HPV programme

NHS Forth Valley deploys TrakCare to break down data barriers

InterSystems release - 29 July 2019
Professionals across NHS Forth Valley to gain better access to crucial patient information, as Scotland’s 12th NHS board deploys InterSystems TrakCare