Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, Marketing director, InterSystems

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO, IMS MAXIMS
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Our partnership with Experiential HealthTech is featured in the latest @techUK newsletter https://t.co/5HU129oxAC.… https://t.co/VcfaTYiimx
The second day of @health1tech Digital Week featured insightful presentations on A&E management systems, developing… https://t.co/5mjwU2PBuD
A new “toolkit”, commissioned by @DHSCgovuk, is encouraging trusts to collaborate to increase the “efficiency and s… https://t.co/jIWM23YhWB
It's @health1tech Digital Week, and day one was busy. Check out the highlights, here: https://t.co/yQBeNzok3u And d… https://t.co/ikSvCiP90h
The push for #professionalism in #NHS #informatics may just have got a boost with the appointment of Andrew Griffit… https://t.co/kMAwJXH1Ac
This would be interesting... ex-health sec @Jeremy_Hunt is looking to become chair of @CommonsHealth (Parliament's… https://t.co/MSzd4oTpei
It's Sunday, so relax and catch up on the latest #NHS and #HealthTech news in our weekly #HCRU newsletter:… https://t.co/cjEZBMirXP
ICYMI: In this week’s Healthcare Roundup #HCRU, another chance to read what our chief executive, @MarkVenables10, t… https://t.co/fHX2f3Tyzx
Our #HCRU newsletter ensures you're caught up with the #HealthTech news, this week: the NHS Long Term Plan Funding… https://t.co/R60BS58c8e
Interesting @kingsfund long-read on how #NHS organisations can support their local economy and improve #health and… https://t.co/zFjYcmwBFi
The government has quietly introduced the #NHS funding bill to #Parliament: it promises £33.9 billion cash for the… https://t.co/4L5TvfPfEE

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Blog, analysis and interviews

Roaring into the 2020s

Mark Venables, chief executive of Highland Marketing, looks back at some of the key trends in the UK health tech market in 2019, at how they affected demand for the consultancy, content, PR and marketing...

That was the year that was: 2019

As the year opened, Theresa May was prime minister, Matt Hancock was health and social care secretary, NHS England and NHS Improvement were separate organisations. As the year closed, Brexit had forced a change of...

Manifesto destiny

What are the three main parties really saying about the NHS and funding; and do they have anything to say about IT? As the general election campaign continues, Lyn Whitfield asks what health tech should...

Right on the tiles: Bradford’s command centre

Bradford Teaching Hospital NHS Foundation Trust’s space age command centre, which delivers action-oriented data to hospital and patient management teams, was officially opened this week. The work won the admiration of Highland Marketing’s advisory board...

My Medical Record: how do we spread #HealthTechToShoutAbout?

At its October meeting, Highland Marketing’s advisory board heard from Kevin Hamer, My Medical Record programme manager at University Hospital Southampton NHS Foundation Trust, about its ground-breaking personal health record. The board, which gave MyMR...

HM interview: Rizwan Malik

The name Rizwan Malik is becoming increasingly well known in NHS diagnostics. He tells Matthew D’Arcy that more radiologists need to be engaged in technology and why the wrong communications can cause damage in the...
Highland Marketing PR Wire

Bolton NHS Foundation Trust goes live with Sunrise Acute Care

Highland Marketing Allscripts release - 10 January 2020
Extensive deployment in A&E and across wards includes ‘first of type’ link to pharmacy system and scan and display remaining paper records to clinicians

Taunton and Somerset NHS Foundation Trust to deploy Alcidion’s e-observations, vital signs and patient assessments

Highland Marketing Alcidion release - 18 December 2019
The Global Digital Exemplar trust will use Alcidion’s Patientrack solution to advance patient safety and alert healthcare professionals to deteriorating patients.

X-on’s advanced GP phone system scoops prestigious national award

Highland Marketing X-on release - 5 December 2019
X-on named as Technology/ Digital Solutions Provider of the Year for its Surgery Connect telephone system in the General Practice Awards 2019

Learning platform to improve health tech user adoption launches in UK

Highland Marketing Ancile release - 27 November 2019
ANCILE Solutions to offer uPerform content creation and in-app learning platform to NHS organisations looking for a fast, effective way to support the deployment and optimisation of major IT systems.

Wide variance in safety indicator drug monitoring by GP practices revealed in new data

Highland Marketing First Databank Europe release - 4 November 2019
Calls for GP practices to standardise routine drug therapeutic monitoring after disparity revealed in analysis of practice data from FDB’s OptimiseRx
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