Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Silicon Cup
Shaping Cloud
Balquhidder Community Broadband
Welch Allyn
Clanwilliam Group
Abed Graham
Hearst Health
Walpole Media
SUN Microsystems
Perot Systems
First Databank Europe
EHI Live
EHI Awards
CSA Waverley
UK Health Show
IMMJ Systems
6PM Solutions
Communicare 247
Sentient Health
Dell Services
Computer Associates
Clinical Solutions
Check Point
BMJ Informatica
Bridgehead Software
System C
Zhai Clinic
Wolfram Syndrome UK
Niche Health
Image Analysis
Health Fabric
HCI Group
Royal Liverpool
Orion Health
One Health Alliance
Harris Healthcare
Future Labs

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, marketing director / Array

How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.

Professor Julia Riley, Clinical Lead Coordinate My Care / Array

Highland Marketing provides a rich source of content relevant for readers across our range of healthcare publications. Members of the team show a strong understanding of healthcare trends, of our readers and our editorial priorities. I regularly draw on the high quality material and insights from NHS organisations and technology providers sent to us from Highland, which we can quickly and easily consume for our readers. Modern day publishing requires the ability to create high quality stories quickly – content from Highland’s clients is invariably useful in this mission.

John Whelan, group editor /

Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.

Dr Harald Deutsch, Vice president / Array

Of all the agencies that send me material, Highland Marketing is by far the best for providing relevant, engaging and high quality content. I can rely on Highland to provide the latest news in healthcare from a wide range of organisations, and to offer authoritative opinion pieces of interest to our readership. Story ready material that translates complex issues into understandable and accessible copy, makes my life so much easier in relaying important healthcare stories to our readers. An email from the Highland team will always be opened by my editorial team, and I would highly recommend them to anyone who wants to get their story out.

Matthew Driver, managing editor /

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / Array

Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!

Jo Makosinski, editor /

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, managing director / Array

Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.

Steve Carvell, head of public sector / Array

Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.

John Morley, CEO / Array

Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.

Donald Kennedy, managing director / Array

As a busy NHS trust Highland Marking’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!

Kim Hughes, head of media, PR and communications /

Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.

Amy Blackburn, communications manager /

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / Array

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Array

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / Array

Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.

Sarah Bruce, Director, Media, Marketing and Communications / Array

Addressing the technical challenges of #interoperability: check out @DavidHancock6 @InterSystemsUK latest blog for…
In this week's #HCRU newsletter, we round-up the highlights of #Confed19, interview @TheSiliconCup committee member…
.@TheBMA to debate @MattHancock 'bans' on outdated #tech; @alcidion and @DarentValleyHsp announce partnership;…
In this week's #HCRU newsletter we give you a roundup of #Confed19 and all the press about the #NHS #HealthTech and…
Time to cast your votes... do lend your support to @XonUK in this year's #GPAwards - they are doing great things in…
Congratulations to our client @SectraNews on their new partnership with @NorthernCancer! Make sure to give it a rea…
Matthew Gould from @NHSX tells @Confed19 #confed19 there is work to do on #NHSIT basics like connectivity and inter…
. @vsmacdonald asks Matthew Gould @nhsx if his unit will outlast @MattHancock's likely departure for "a coveted job…
Lots of demand for "in conversation with" Matthew Gould from @NHSX at @Confed19 #confed19. Perhaps #IT should have…
We are back @Confed19 #confed19 this morning: and have been treated to a "digital breakfast" from @NHSDigital talki…
. @nhsconfed and @NHSEngland are combining their big shows next year. #Confed19' successor, #confed20, and #nhsexpo
Simon Stevens finishes his speech to @confed19 #Confed19 by urging the #NHS to play a key role in national life at…

Follow us on Twitter
Blog, analysis and interviews

Power politics… and Confed 19

The NHS Confederation’s annual conference took place in Manchester from 19 to 20 June, but there was a sense that its normally attention-grabbing agenda had been curtailed by the Conservative Party leadership campaign taking place...

IT’s time to go sailing

Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...

Interview with Baroness Blackwood of North Oxford

Nicola Blackwood is the minister responsible for life sciences, NHS innovation, and technology. She talked to Susan Venables and Lyn Whitfield about the government’s developing IT strategy, and her conviction that IT will not just...

Awards entries: why enter?

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...

Awards entries: top tips to impress the judges

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019. And that got us thinking: what makes a good entry? Lyn Whitfield, who has sat on many judging panels, gives her top...

Be careful what you claim in PR

Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...
Highland Marketing PR Wire