Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
Featured clients

As an organisation, we have been working very closely with the Highland Marketing team for a number of years, the Highland Marketing team have provided us with expert advice, guidance and support as we travel along our ambitious ‘digital journey’. The Highland Marketing team are the epitome of professionalism and have a collaborative style that delivers maximum value to their customers.

Professor Graham Evans, Chief information and technology officer at North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for the North East and North Cumbria Integrated Care System, InterSystems
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Virtual smartcard agreed to give #NHS staff faster access to clinical systems during the #coronavirus #covid19 outb… https://t.co/wcT0NqRg9s
Stuck for something to do this Sunday? Read our Healthcare Roundup! This week: @NHSDigital created planning data ba… https://t.co/DN76pTzRiX
This week in #HealthTech and the #NHS: @ukpenguin, former @SalfordRoyalNHS director of digital and first… https://t.co/OHRkyNzADR
It’s Friday, it’s nearly the weekend, and our HCRU newsletter is here, this week: The Nightingale Hospital at… https://t.co/FN4Dl112Di
Don't miss @health1tech's interview with @alanlowe79, CEO at @VisionableG, addressing the challenges the… https://t.co/wIdnR6YzeD
ICYM last night's #Covid19 press conference, @MattHancock is back with a five point plan to carry out 100,000 tests… https://t.co/2qj7KM8O9E
@johnneeson100 @MattHancock @guardiannews Oops. Will delete and repost...
Senior #NHS figures have warned that vital #CriticalCare #data is being collected by @NHSEngland but not widely dis… https://t.co/wEXsM5UXRK
Yet another new face @NHSX: Irina Bolychevsky @shevski is director of #standards and #interoperability @health1techhttps://t.co/22J92XbEgV
#NHS managers, #IT and #clinical teams need to move quickly to find #HealthTech that will help with #covid19; but n… https://t.co/4IvMZwAZR2

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Blog, analysis and interviews

Health tech and NHS IT PR and communications during the Covid-19 crisis – and beyond

The arrival of the novel coronavirus has been shocking and is impacting on all sorts of unexpected areas, including the use of technology in the NHS. Health tech vendors are naturally scrambling to respond. But...

Budget analysis: “whatever it costs” for COVID-19, little clarity on anything else

The first Budget to be delivered by new chancellor Rishi Sunak was dominated by measures to address the health and financial threat posed by the novel coronavirus, COVID-19. Action on the underlying problems facing the...

Highlights from DHRewired20

The health tech community gathered at London Olympia for Digital Health Rewired 2020, where they had the chance to catch up with the latest from NHSX and discuss progress on interoperability, the use of data...

Guest interview: Tom Russell

Tom Russell is the new programme manager for health and social care at techUK. Lyn Whitfield talked to him about his role, the challenges and opportunities of the health tech market, and how techUK will...

No trust is an island: digital maturity for health and care economies

At its January 2020 meeting, Highland Marketing’s advisory board talked to Professor Graham Evans about how North Tees and Hartlepool NHS Foundation Trust has reached HIMSS 5 – and how he hopes to progress digital...

No trust is an island: background briefing

At its January 2020 meeting, Highland Marketing’s advisory board heard from Professor Graham Evans, chief information and technology officer for North Tees and Hartlepool NHS Foundation Trust, and chief digital officer for North East and...
Highland Marketing PR Wire

Rachel Dunscombe joins Visionable

Highland Marketing Visionable release - 31 March 2020
One of the UK’s best-known health tech leaders has become chief technology officer for the healthcare specific video collaboration platform

Hospitals given free coronavirus assessment tool in Patientrack to help staff intervene early

Highland Marketing Alcidion release - 30 March 2020
NHS technology provider Alcidion has created a tool in its early warning software that will help nurses carry out crucial assessments designed to allow hospitals to identify coronavirus patients sooner.

Scotland’s 2020 digital health leaders of the year recognised at Holyrood Awards

Highland Marketing InterSystems release - 6 March 2020
Scotland’s digital health and care leaders have been recognised for better connecting patients, at the Holyrood Digital Health and Care Awards 2020, sponsored by InterSystems 

Best of breed: start with data in open platforms

Highland Marketing Better release - 24 February 2020
Leading openEHR vendor Better will be at Digital Health Rewired to discuss the ‘postmodern EHR’ and how it can benefit the NHS  Founder and chief executive Tomaž Gornik will speak alongside Taunton and Somerset chief information officer Andrew Forrest on 4 March at Olympia, London
Coverage: Hospital Hub

NHS trusts enhance imaging access as SWASH moves to a single Sectra PACS

Highland Marketing Sectra release - 19 February 2020
Salisbury, Isle of Wight and South Hampshire hospitals consortium renews its picture archiving and communication system (PACS) contact with Sectra for eight years.
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