Highland Marketing Blog Nobody can predict how the coming year will pan out, as the Covid-19 pandemic continues to rage. But in healthcare, technology and business things change all the time. Mark and Susan Venables, the co-founders of Highland Marketing, argue that to succeed in an uncertain environment NHS IT companies need a flexible plan that will keep them in control of their own destiny. Six tips for health tech sales and communications in 2021 Highland Marketing Blog The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to talk about the project and the lessons that other trusts can learn from it. Artificial intelligence
in the real world
Highland Marketing Blog At its most recent meeting, Highland Marketing’s advisory board discussed the health tech response to the coronavirus outbreak: and what will be needed to consolidate the rapid shift to digital first working when the crisis is over. Lyn Whitfield reports. Covid-19 and health tech Advisory board debate: Highland Marketing Blog 72 Specialist health tech agency increases NPS from +52 to +72, with clients praising its market knowledge, professionalism and ability to deliver + Highland Marketing achieves exceptional Net Promoter Score Essential reading The Healthcare Roundup delivers NHS and health tech news and exclusive analysis Sign up for our newsletter Highland Marketing Blog Interview: Tom Russell and Leontina Postelnicu from techUK TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems can be addressed as the NHS gets ready to reset after Covid-19.

Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services



Research

We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.

Marketing

We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.

PR

Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.

Content

We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
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Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, Managing director, Sectra
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#Budget21 reaction from the @NuffieldTrust: missed opportunity to set out a recovery plan for the #NHS as it copes… https://t.co/7EBfRS1GAk
#Budget21 reaction from @NHSProviders: shame the chancellor didn't leave all the extra funding the #NHS got this ye… https://t.co/jYSuUKGhIV
#Budget21 analysis incoming from @HSJnews. The #NHS received £18bn of #Covid19 funding this year, taking total spen… https://t.co/OqqGByYHGe
In the disconnect between health and #socialcare, big financial losses have been as a result of communication gone-… https://t.co/bKwuOLdhRI
What is effective #PublicHealth? Lifestyle choices cannot be looked at in silo, the reasons behind why people make… https://t.co/Q0vCPUDfpJ
Off to an interesting start this evening with @ProfDonnaHall and @RoyLilley as they discuss #healthinequalities & h… https://t.co/hsoD7svMQJ
Patients in Derbyshire to benefit from #shared #health #care #record from @JoinedUpCare #ICS @DCHStrust partnership… https://t.co/OrQtEGtiyB
We'll be tuning in this evening for what we're sure will be a lively discussion between @ProfDonnaHall and… https://t.co/vqyNo0ZfNf
How can you justify an #AI investment in #healthcare? Listening live during #ECR2021 to a @SectraNews session with… https://t.co/jCBnSHK6Io
The rapid pace of change in #technology has been a challenge for #healthcare staff. Read how we ran a webinar for… https://t.co/qNs4H2K9vi

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Blog, analysis and interviews

HealthChat with Jon Hoeksma

Roy Lilley’s latest interviewee was the editor of digitalhealth.net. The two feisty performers covered a lot of ground, from the National Programme for IT to the likely fate of NHSX. Highland Marketing listened in.   Jon Hoeksma...

HM interview: Jane Brightman – ‘Please don’t let social care get left behind on tech’

The pandemic has advanced tech for social care and momentum is building for integration and information sharing. But there is still a lot to do, says Jane Brightman at the newly named Institute of Health and Social Care Management....

Matthew Gould: September is only the first chapter for shared care records

The chief executive of NHSX told delegates to the IHSCM’s Integrated Care Conference what to expect as shared care records become mandatory in 2021. Matthew D’Arcy reports.   A momentary glance at NHSX’s website tells you the organisation’s mission within seconds:...

Interview: Tom Russell and Leontina Postelnicu from techUK

TechUK has published a ten-point plan for health tech, covering everything from digital access for the public, to social care, interoperability, and procurement. Lyn Whitfield asked its authors why they’re optimistic that some gnarly problems...

A digital strategy refresh for health and care in Scotland – what to expect

Scotland is due to launch a refresh of its Digital Health and Care Strategy as early as March 2021. What might the Scottish government set out? Matthew D’Arcy takes a look.  For the avid followers of digital...

Artificial intelligence in the real world

The winner of Highland Marketing’s #HealthTechToShoutAbout award in 2020 was Royal Bolton NHS Foundation Trust for its deployment of AI in the fight against Covid-19. Our advisory board invited divisional medical director Rizwan Malik to...
Highland Marketing PR Wire

Joined Up Care Derbyshire starts shared care record journey with Orion Health

Highland Marketing Orion Health release - 1 March 2021
Integrated care system sets ambitious targets to go-live with a new shared care record in March and deliver the government’s minimum viable solution by September

Patients at West Suffolk NHS Foundation Trust get free online entertainment services

Highland Marketing WiFi SPARK release - 26 February 2021
West Suffolk NHS Foundation Trust is giving patients free online entertainment services provided by WiFi SPARK. TV, radio, games, newspapers, magazines and hospital services will be accessible from any internet-enabled device, to help improve patients’ time on wards.

26,000 falls may have been prevented after GPs used prescribing tech to change drugs for at risk patients

Highland Marketing First Databank Europe release - 17 February 2021
GPs and other NHS prescribers may have helped avoid tens of thousands of falls amongst the elderly after using prescribing decision technology FDB OptimiseRx to deliver guidance on avoiding adverse drug side effects, an Academic Health Science Network study suggests.

C2-Ai appoints top healthcare and pharma experts Bewick, Porkess and Bonnette

Highland Marketing C2-Ai release - 16 February 2021
Mike Bewick, England’s former deputy medical director, international healthcare advisor Dr Jim Bonnette, and Dr Sheuli Porkess, the former director of research, medical and innovation at ABPI, join the advisory board at clinical data analytics provider C2-Ai.

Senior nurse adds to clinical expertise for Alcidion UK team

Highland Marketing Sectra release - 6 February 2021
Katy Cain joins smart health tech provider Alcidion as a clinical consultant and will help ensure the company’s products continue to proactively respond to the needs of NHS clinicians.

VISIONABLE APPOINTS FIRST CCO FOLLOWING RAPID GROWTH IN 2020

Highland Marketing Visionable release - 5 February 2021
David Walker appointed to support scale up through 2021 with product development and  overseas expansion
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