Helping UK and international health tech clients with integrated, high quality PR, marketing and communications services


We offer research and analysis services to companies that need to deepen their understanding of UK health tech. Talk to us if you are looking to enter or expand in this exciting market.


We deliver integrated marketing campaigns that combine business acumen with creative flair. Talk to our team of experienced professionals about the mix of activities that will deliver success.


Highland Marketing delivers PR and communications services to health tech suppliers and their customers. Call us when you have “health tech to shout about.”

Sales acceleration

We know that growing a health tech business means knowing the market and talking to the right people. Our outsourced sales service supports market research, appointment booking, and lead conversion.


We produce marketing content for health tech companies, marketing and PR campaigns. Talk to us about words for websites and social media, informative blogs and compelling opinion pieces and case studies.

Design, video and live drawing

We have the design expertise to help health tech companies stand out from the crowd. Also talk to us about video and live-drawn content for interviews, case studies, and conferences.
6PM Solutions
Abed Graham
Balquhidder Community Broadband
BMJ Informatica
Bridgehead Software
Change Healthcare
Check Point
Clanwilliam Group
Clinical Solutions
Communicare 247
Computer Associates
CSA Waverley
Dell Services
EHI Awards
EHI Live
First Databank Europe
Future Labs
Harris Healthcare
HCI Group
Health Fabric
Hearst Health
Image Analysis
IMMJ Systems
Niche Health
One Health Alliance
Orion Health
Perot Systems
Populo Consulting
Royal Liverpool
Sentient Health
Shaping Cloud
Silicon Cup
SUN Microsystems
System C
UK Health Show
Walpole Media
Welch Allyn
Wolfram Syndrome UK
Zhai Clinic

Highland Marketing led on the press for a big informatics project for us, utilising specialist contacts to get the trust maximum publicity. The team was a pleasure to work with, ensuring we were kept informed of progress along the way and ensuring that our feedback was taken into account.

Amy Blackburn, communications manager / Bolton NHS Foundation Trust

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier

Patientrack is now on the radar of the right people for our services, and this is delivering solid opportunities for growing the business. The Highland team were helpful throughout the campaign and provided an excellent service, and I would recommend them to anyone considering the need for marketing and PR services.

Donald Kennedy, managing director / Patientrack

Highland Marketing’s PR and marketing strategy for CSC EMEA has already resulted in more highly attended events, a better understanding of the media and improved feedback from our analysts about our market position. Highland Marketing’s results have matched and exceeded our expectations by improving awareness for our services on a continental scale, including the Middle East.

Dr Harald Deutsch, Vice president / CSC

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

Having worked with Highland Marketing for over four years their input has been invaluable. Because of their knowledge and understanding of our business and the market, they always have credible, relevant and pertinent ideas and suggestions to help us develop and further raise our profile. At Sectra we have a very dedicated team working to ensure that we can make a difference in healthcare. It is therefore very important that those we work with share our passion and have the skills and expertise to support and guide us, and Highland Marketing does just that.

Jane Rendall, managing director / Sectra

Highland Marketing has an excellent knowledge of the healthcare industry, coupled with great writing skills. This means that the articles they provide for the publications I edit are very pertinent, well researched and very well received by our readers. Working with Highland Marketing is a real pleasure as they do make my life a lot easier!

Jo Makosinski, editor / Building Better Healthcare

Previously I felt that our marketing had become stale and needed an overhaul. Highland have done just that. By providing a set of strategic recommendations we have been able to deploy a focussed campaign which has helped to increase awareness and generate leads. This has been achieved through redevelopment of the Formic website, clever use of digital advertising and sales acceleration, which has been delivered by a highly skilled, experienced team. Thanks to Highland Marketing we are now receiving higher quality leads and the opening of direct conversations with our target audience more efficiently than before.

John Morley, CEO / Formic

Highland Marketing provides a rich source of content relevant for readers across our range of healthcare publications. Members of the team show a strong understanding of healthcare trends, of our readers and our editorial priorities. I regularly draw on the high quality material and insights from NHS organisations and technology providers sent to us from Highland, which we can quickly and easily consume for our readers. Modern day publishing requires the ability to create high quality stories quickly – content from Highland’s clients is invariably useful in this mission.

John Whelan, group editor / Hospital Matters

As a busy NHS trust Highland Marking’s professionalism was exemplary in terms of supporting us to achieve significant positive exposure around the successful deployment of Patientrack. Their support included arranging a site visit to the hospital by a journalist from a national newspaper, ensuring it went smoothly for our clinical team, which resulted in a two page feature. They also secured media coverage in a range of health and technology publications, which has helped us to showcase how we are embracing technology to deliver enhanced patient safety and care. We would happily work with them again!

Kim Hughes, head of media, PR and communications / St Helens and Knowsley Teaching Hospitals NHS Trust

Of all the agencies that send me material, Highland Marketing is by far the best for providing relevant, engaging and high quality content. I can rely on Highland to provide the latest news in healthcare from a wide range of organisations, and to offer authoritative opinion pieces of interest to our readership. Story ready material that translates complex issues into understandable and accessible copy, makes my life so much easier in relaying important healthcare stories to our readers. An email from the Highland team will always be opened by my editorial team, and I would highly recommend them to anyone who wants to get their story out.

Matthew Driver, managing editor / The Journal of mHealth

I deeply appreciate Highland’s ability to represent InterSystems in a professional manner to the media and customers. As well as understanding our company and target markets, they spend the time required to understand what they are being asked to achieve for the best outcome. I trust Highland and see them as an important business partner for InterSystems.

Mike Fuller, marketing director / InterSystems

How refreshing to be working with a communications agency with such an in-depth understanding of the healthcare market. As a result, their copywriting hit the mark with the right tone, right approach and right message. I look forward to working with Highland Marketing on further projects.

Professor Julia Riley, Clinical Lead Coordinate My Care / myCMC

Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.

Sarah Bruce, Director, Media, Marketing and Communications / HIMSS

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Due to their background, extensive experience, and detailed understanding of the healthcare market, the sales acceleration team at Highland were able to hit the ground running with our campaign. The initial phase generated some solid leads and provided a pipeline of further prospects. The feedback and continual communication with the team helped refine the CommonTime message and ensure we focused on areas where they were getting traction. We see this continuing engagement as key to securing further business for CommonTime within the health and social care space.

Steve Carvell, head of public sector / CommonTime

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

"WinPath Enterprise has already been deployed into large, networked environments, so we are confident that CliniSys…
Make sure to catch up on the #HCRU newsletter, bringing you the latest updates on the #NHS and #HealthTech. Also...…
The #HCRU newsletter brings you the latest news on the #NHS and #HealthTech; Ian Dalston made #automation tsar;…
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We would like to extend a warm welcome to our new account director, Jon Salmon, @HighlandMarktng! Read about Jon he…
.@SWLPathology is working with #CliniSys to deploy their #LIMS #WinPathEnterprise to replace the legacy systems. Re…
“We are on the cusp of some fantastic opportunities,” says Donald Kennedy, MD of @Alcidion company @Patientrack.…
Interesting appointment, via @HSJnews (£): Ian Dalton, a senior #NHS manager and former BT exec, is to be governmen…
The @DHSCgovuk has said Amazon's Alexa will use info from the #NHS website to answer #health queries.…

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Blog, analysis and interviews

Power politics… and Confed 19

The NHS Confederation’s annual conference took place in Manchester from 19 to 20 June, but there was a sense that its normally attention-grabbing agenda had been curtailed by the Conservative Party leadership campaign taking place...

Guest interview: Colin Brown

The chief clinical information officer at University Hospitals of Morecambe Bay NHS Foundation Trust describes himself as a ‘digital socialist’. He tells Lyn Whitfield about the trust’s pioneering deployment of the Lorenzo electronic patient record,...

IT’s time to go sailing

Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...

Interview with Baroness Blackwood of North Oxford

Nicola Blackwood is the minister responsible for life sciences, NHS innovation, and technology. She talked to Susan Venables and Lyn Whitfield about the government’s developing IT strategy, and her conviction that IT will not just...

Awards entries: why enter?

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...

Awards entries: top tips to impress the judges

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019. And that got us thinking: what makes a good entry? Lyn Whitfield, who has sat on many judging panels, gives her top...
Highland Marketing PR Wire

South West London Pathology picks CliniSys for next generation LIMS

release - 9 July 2019
Pathology network to use WinPath Enterprise to replace legacy systems, consolidate workflow and support growth

Digital advances in Scotland celebrated at Holyrood Connect ICT Awards

InterSystems release - 8 July 2019
Edinburgh Napier University intensive care initiative,, wins Digital Health & Care Award, sponsored by InterSystems

Oxford Health uses Oxehealth technology to transform observations at night

Oxehealth release - 4 July 2019
Leading trust uses clinically validated digital technology to enable nurses to carry out vital checks on patients with mental health conditions, without disturbing sleep

IMS MAXIMS forms e-prescribing partnership with Better by Marand

IMS MAXIMS release - 21 June 2019
Two companies committed to open source software will work together to offer NHS trusts an integrated electronic patient record and e-prescribing option, to improve patient safety

Regionalisation is no silver bullet for NHS diagnostic pressures – but it must not fail

Change Healthcare release - 20 June 2019
Regional approaches to imaging are spreading in the NHS. This will end institutional tribalism, transform peer support, and allow patients to benefit from diagnostic expertise like never before, writes Richard Turner, executive director at Change Healthcare.

Dartford and Gravesham NHS Trust to be self-made digital exemplar with UK-first Alcidion partnership

Alcidion release - 17 June 2019
New partnership between Dartford and Gravesham NHS Trust and Alcidion will help realise the trust’s ambition to be a self-made digital exemplar through industry-leading product suite and support