Michelle studied Festival and Events Management with Marketing at Edinburgh Napier University. After graduating in 2014, she decided to pursue a career in marketing.
Since then she has had the opportunity to work in different sectors, including tech, events and transport. She has honed her skills on a range of campaigns and gained experience in account management, advertising, traditional and digital marketing.
Michelle is particularly interested in digital marketing, as she believes it allows for more creativity and more impactful campaigns, using channels such as social media, websites and blogging.
She also enjoys working in a fast-paced environment, in which she can anticipate and respond to clients’ needs. “Key to achieving effective marketing is understanding your customer’s business and the market they operate in,” Michelle explains.
“Marketing research and insight is really important to develop a campaign that will deliver against their objectives and set them apart from their competition.”
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