Successful entrepreneur and industry expert Ravi Kumar has an impressive range of experience spanning several continents. Currently the chairman of Zanec Software Technologies, he was previously CTO and Executive Director, Product Strategy at iSOFT. Ravi, who works between India and the UK, is widely respected for his progressive thinking on software development and the importance of marketing. He has a keen appreciation of the value of new, and emerging, media as essential tools which the healthcare IT sector needs to embrace in order to form relationships with customers and increase their sales.

“Marketing and communications are being transformed by social media and the internet. The audience for traditional media, such as newspapers and magazines, remain important but are fragmenting. Highland Marketing helps healthcare IT companies make potent use of all the exciting opportunities which now exist to get effective messages to existing and potential customers.”
A little about Ravi:
  • He combines an encyclopaedic knowledge of global healthcare products and companies with a track record as a successful entrepreneur and as a senior executive with UK PLC board level experience.
  • Ravi was a key player in building iSOFT from a start-up in 1994 to the world’s third largest independent healthcare software vendor, with revenues above $450m, by 2005. In 2002 he and his team won the Queen’s award for Enterprise for software exports.
  • He is among those helping build India into one of the world’s leading economies. Ravi is an investor/incubator in a number of India-based organisations specialising in everything from infrastructure to talent and skills development, pre-school education and childcare.

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