When marketers go to sea

Highland Marketing took to the Solent for the 2019 Silicon Cup regatta: the #1 networking event on the water for IT professionals, which raises money for three great charities. From initial fear and apprehension, to...

End to End strategy and marketing support

Six months ago, Highland Marketing formed an alliance with Experiential HealthTech. Chief executive Mark Venables and consultant Andrena Logue sat down to discuss how the alliance has developed and how it is supporting health tech...

IT’s time to go sailing

Highland Marketing has stepped up as the communications and PR partner for the Moore Blatch Silicon Cup Regatta. But why should tech companies want to take part in a sailing event? Committee member Justin Langford...

Awards entries: why enter?

Highland Marketing is sponsoring the #HealthTechToShoutAbout category of the Health Tech Awards 2019, run by the Health Tech Newspaper. North Tees and Hartlepool NHS Foundation Trust won the ‘impact’ category of last year’s awards; and...

Be careful what you claim in PR

Get your facts straight. In a continuing series on how to write effective PR content that will work for journalists, Matthew D’Arcy explores the perils of overclaiming your impact. Good PR often means drawing out...

#Purgethepager, policy and PR

Matt Hancock has announced a ban on NHS pagers. Matthew D’Arcy reflects on the 2017 media campaign that preceded the policy shift, and why it had such an impact.  When Matt Hancock announced a ban...

Highland Marketing on the high seas

Highland Marketing chief executive Mark Venables took part in last year’s Moore Blatch Silicon Cup Regatta; and came out bruised but exhilarated. He explains why businesses should be interested in taking part in the IT...

I want to tell you a story…

In the second of his blogs on how to write effective content for healthcare PR campaigns, Matthew D’Arcy passes on some tips for finding a compelling story. In my first blog post on running a...

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