Drip, drip, drop

In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor considers the role of lead nurturing; also known as automated marketing or drip marketing. With long lead times in...

Raising awareness   

If you are a health tech company, how do you raise awareness of your products and services and the benefits and results they can deliver? It’s a key question, says Becky Mellor in the second...

Are you delivering the right messages?

Branding and messaging come right at the top of the familiar sales funnel that attracts potential customers and converts them into sales. Yet this is an area in which many healthcare IT companies struggle. Becky...

Do you know that you’re blending in?

Ever noticed how health IT suppliers say the same thing? Highland Marketing’s Becky Mellor says that suppliers need to craft more specific messages if they want to avoid blending in and shares some handy hints and tips....

Predictions for 2018

What is the coming year likely to hold for NHS and IT? And what will that mean for marketers, companies and trusts working with healthcare technology? Highland Marketing looks ahead. Lyn Whitfield, strategy and content...

Avoiding PR blah: achieving PR hoorah!

Becky Mellor has been a senior account manager at Highland Marketing for six months. That’s put her into contact with a lot of journalists: and given her some valuable insight into what they do –...

1 2 3 4 28

Find out how we can help your business

Get in touch

top