How technology can help improve the patient experience

What is patient experience? What do we mean by ‘patient experience’? Respected patient experience body The Beryl Institute defines patient experience as: “The sum of all interactions, shaped by an organisation’s culture, that influence patient...

Should you use Snapchat for B2B health marketing?

The proliferation of social media channels can make it difficult for healthcare marketers to decide which ones to choose from to have the most impact. In this blog, Highland Marketing’s PR apprentice Ellie Ratcliffe explores...

Guest Blog: Democratising diagnostics

Democratisation of healthcare access is a significant development in the arena of medicine. Dr Mark Davies, European medical director at MedeAnalytics, considers some of the professional and ethical implications. Technological progress has made services available to...

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