Are your communications plans in shape to respond to Covid-19 and beyond?
Do you have the right marketing and PR mix to support your business through challenging times? Is your online presence and social media ready to support the NHS pivot to digital when the crisis is over? Highland Marketing can help.
The novel coronavirus poses a challenge to health tech suppliers. The NHS response to the pandemic has created a new level of interest in digital communications and in systems that can help to identify, treat and track patients with Covid-19.
Yet some vendors have lost a key route to market with the cancellation of shows and the restrictions on site-visits imposed by the government’s “stay at home” order. While others are finding their solutions are not top of mind; or are being made to feel that marketing and PR activity is not appropriate at such a challenging time.