Highland Marketing, a full service agency for health tech PR and marketing communications, has appointed Michelle Cheng as marketing executive to support the business’ rapid growth.
Prior to joining Highland Marketing, Michelle worked in the technology and transport sectors, and with established organisations such as Standard Life and the NHS. From working on radio and print advertising campaigns, to managing social media and creating content for websites, she gained experience in many different aspects of modern marketing.
Michelle’s role at Highland Marketing will focus on supporting the team on client projects, liaising with the media, and engaging in social media activities. Michelle will draw on her past experience and creative approach to bring a fresh perspective and new ideas to the team.
Commenting on her appointment, Michelle said: “I’m really pleased to be part of the Highland Marketing team. It has an outstanding reputation in the healthcare technology sector, built over almost two decades.
“It is a great opportunity to join an agency that consistently delivers hard-hitting campaigns and great results for its clients.”
Mark Venables, CEO Highland Marketing, said: “Michelle is a welcome addition to the team as we’re growing at a significant rate. That is a reflection of our recognition as an established, trusted marketing communications agency focused purely on the healthcare industry.”