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Healthcare Roundup – 28th August 2015

News in brief 'Sunshine rule' to force NHS staff to disclose gifts and hospitality from drug and equipment suppliers: Doctors and other NHS staff will have to declare any gifts, payments or hospitality received from pharmaceutical companies and medical device manufacturers, the Department of Health has announced. The new measure, called the 'sunshine rule', is aimed at increasing transparency in the NHS and means that keeping a record of gifts and hospitality will be mandatory

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Clients


Having previously worked for Highland Marketing and understanding their processes and expertise inside out, I had no doubt that they were the right agency to support HIMSS UK in generating press attendance for the newly launched e-Health Week in London. The team were able to effectively highlight and communicate the attendance of our high level political and NHS speakers and raised a significant amount of interest amongst national and top tier healthcare press as well as trade publications, ensuring excellent coverage of the event and the brand.

Sarah Bruce, Director, Media, Marketing and Communications / HIMSS Europe

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

Highland Marketing has an intimacy and understanding of the healthcare IT market which is difficult to find.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

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