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Informed opinions and interviews, plus top tips for the healthcare market. Read our regular blog on the issues that impact healthcare.

Healthcare Roundup – 27th March 2015

News in brief Government hopeful on patient access target: The government is optimistic about meeting its April deadline for patient access to online records, despite January figures revealing that thousands of practices were yet to offer the service, reported eHealth Insider. Health secretary Jeremy Hunt has pledged that all patients who want it will have online access to their GP record by 31 March 2015. The latest official figures, from the Health and Social Care…


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Clients


Highland Marketing has an intimacy and understanding of the healthcare IT market which is difficult to find.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

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