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Informed opinions and interviews, plus top tips for the healthcare market. Read our regular blog on the issues that impact healthcare.

Healthcare Roundup – 24th April 2015

News in brief  NHS facing ‘biggest challenge’ as finances worsen: The King’s Fund has warned that the NHS is facing the biggest financial challenge during 2015/2016, reported Public Finance. Hospitals and other NHS providers in England overspent their budgets in 2014/15 by more than £800m. According to the regular survey, 60% of finance directors at hospital trusts said they were dependent on additional financial support or had drawn down their reserves in 2014/15. The King’s


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Clients


In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Highland Marketing has an intimacy and understanding of the healthcare IT market which is difficult to find.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

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