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Healthcare Roundup – 26th June 2015

News in brief Jeremy Hunt softens pledge to recruit 5,000 new GPs: Health secretary Jeremy Hunt has said his promise of 5,000 new GPs was in truth 'the maximum' achievable by 2020, reported GP Online. His comments appeared to signal a softening of the government’s pledge which was criticised as unrealistic by GPs during the election campaign. GP leaders have said the government has failed to demonstrate how it will attract so many new GPs.

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The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

Highland Marketing has an intimacy and understanding of the healthcare IT market which is difficult to find.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

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