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Informed opinions and interviews, plus top tips for the healthcare market. Read our regular blog on the issues that impact healthcare.

Healthcare Roundup – 10th April 2015

News in brief 'Boffins' brought in to analyse nursing data to help decide staffing levels: Mathematicians are teaming up with nurses for a “big data” research project designed to make good use of the vast quantities of information nursing teams collect every day, reported Nursing Times (subscription required). The project will involve using advanced “predictive modelling” techniques, which have the potential to dramatically improve patient outcomes and ensure optimum staffing levels, say researchers. The study is…


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Highland Marketing has been instrumental in helping us to raise our profile via impressive media coverage, supporting the development of our advocate programme and helping us to embrace social media effectively.

Breda Corish, clinical solutions director (UK and Northern Europe) / Elsevier Health Solutions

In my career that now spans well over 20 years, I have rarely come across PR agencies which were worth the investment and acted as an extension of the marketing team. I can honestly say that Highland Marketing is the best agency I have ever worked with!

Tim Dunn, vice president / FairWarning

Highland Marketing has an intimacy and understanding of the healthcare IT market which is difficult to find.

Dr Harald Deutsch, Vice president / CSC Healthcare EMEA

No other agency can match Highland Marketing’s knowledge and experience within the healthcare market.

Helen Parslow, Director of marketing and business development EMEA / MedeAnalytics

The team at Highland Marketing have the experience to know what will and won’t work – but at the same time they are always full of fresh ideas and approaches.

Shane Tickell, CEO / IMS MAXIMS

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